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David Satterwhite Joins newScale as Senior Vice President of Worldwide Sales; Industry Veteran Helps Service Request Software Leader Grow Sales Team.


Business Editors/High-Tech Writers

FOSTER CITY, Calif.--(BUSINESS WIRE)--April 1, 2003

newScale(R) Inc., a leader in service request management software, announced today that David Satterwhite joined the company as senior vice president of worldwide sales. Satterwhite will run worldwide sales, channel sales, alliances and sales operations. He will report directly to Scott Hammond Scott Hammond (born October 4, 1981) is a photographer who travels across America's Heartland with a Polaroid camera taking photographs of common life in the United States often with humorous results in an ongoing project entitled "The Lovely Road. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  at newScale.

Satterwhite brings more than 20 years of business and enterprise software sales experience to newScale. Most recently he was senior vice president of worldwide sales for @Road, Inc, a provider of mobile resource management (MRM MRM Marketing Resource Management
MRM Mobile Resource Management
MRM Metabolic Response Modifiers
MRM Multiple Reaction Monitoring (mass spectrometry)
MRM Mormonism Research Ministry
MRM Mechanically Recovered Meat
) solutions. While overseeing an 80 person sales organization, Satterwhite grew @Road's sales performance by more than 100 percent and signed the largest deals ever closed by the company. His prior experience includes leadership positions at NightFire Software, a telecom software systems provider where he led worldwide services as well as sales; Oracle, an enterprise software company; Clarify, a customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions provider; and Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony , in the Telecom Solutions Group.

"As global 2000 companies start to run their services delivery like a business they need the cost savings and best practices offered by newScale. As a result, newScale is building tremendous market momentum and we're preparing for exponential customer growth," said Scott Hammond, president and CEO, newScale, Inc. "David Satterwhite's proven track record of rapidly increasing the performance of enterprise sales teams is a key element in our strategy to solidify our leadership position and ensure customer success."

newScale RequestCenter(TM) software is an employee-facing service ordering and delivery system that helps service organizations reduce cost and improve customer satisfaction by building a customer-supplier relationship for internal service delivery. Global 2000 companies use newScale RequestCenter to catalog and automate IT, facilities, telecom, workplace services (including employee on- and off-boarding) and other types of services. The software has been shown to reduce direct costs by more than 30%, cut service delivery time in half and produce ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  in less than 12 months. Service request management software enables companies to cope with growing cost pressures, as well as the increasing volume and complexity of services across multiple departments.

About newScale, Inc.

newScale Inc., is a leader in service request management software that enables Global 2000 companies to run internal services delivery like a business by providing tools to automate service ordering by employees, orchestrate or·ches·trate  
tr.v. or·ches·trat·ed, or·ches·trat·ing, or·ches·trates
1. To compose or arrange (music) for performance by an orchestra.

2.
 service delivery and track delivery performance across internal and external departments. Services might include arranging a conference call, or setting up a new server to requesting the myriad of services required before a new employee can start work. newScale's Global 2000 customers, including AIG AIG addressee indicator group (US DoD)
AIG American International Group, Inc
AiG Answers in Genesis (religious group in defense of Scripture)
AIG Artificial Intelligence Group
AIG Australian Industry Group
 (American International Group
"AIG" redirects here. For other uses, see AIG (disambiguation).


American International Group, Inc. (AIG) (NYSE: AIG; TYO: 8685 ) is a major American insurance corporation based in New York City.
), AT&T Wireless, HP, ING Insurance and Starbucks Corporation, are realizing bottom line savings, increased employee productivity and improved internal customer satisfaction. For more information, please visit the newScale Web site at www.newscale.com or call +1 650-403-7700.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: All newScale brand and product names are trademarks or registered trademarks of newScale Inc. in the U.S. and other countries. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 1, 2003
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