David Riemer Named Chief Marketing Officer of The FeedRoom; World's Only Broadband News Service Selects New Media Leader, Formerly of J. Walter Thompson and Quokka Sports.Business Editors NEW YORK--(BUSINESS WIRE)--December 12, 2000 Jonathan Klein The name Jonathan Klein can refer to one of the following:
Riemer, the senior vice president of marketing at Quokka quokka a small, nocturnal wallaby (Setonyx brachyurus) which is especially sensitive to nutritional myopathy. Called also Rottnest quokka. Sports and the former president of J. Walter Thompson/West, will oversee all marketing and sales initiatives for The FeedRoom. "The FeedRoom is reinventing the way that consumers experience content and the way that advertisers present their brands," said Riemer. "I plan to bring my background in the ad business and my experience with Quokka Sports to help The FeedRoom connect with consumers and advertisers as it pursues this mission." Riemer will work with The FeedRoom team to evolve the product, build an audience and establish the Feedroom brand. He will also work with advertisers to identify new opportunities to present their products and brands in this new world where consumers choose the brand messages they want to see. "You can count on one hand the number of high-level executives who combine David's rich media and traditional media expertise," said Klein. "David's unique blend of business and creative skills will help the FeedRoom usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. the next wave of advertising in broadband." Prior to joining The FeedRoom, Riemer served as senior vice president of marketing for Quokka Sports. There, Riemer was responsible for brand development, audience acquisition, loyalty marketing, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. , product marketing and corporate strategy. In addition, he helped to grow the Quokka Sports Network from less than 100,000 monthly unique visitors to more than 3.4 million today. Riemer joined Quokka in 1998 after 14 years at advertising giant J. Walter Thompson, where he started his career. He managed JWT's relationship with Sprint, helping the firm earn three Effies for Sprint's Consumer efforts, and helping Sprint earn recognition as one of the Top 25 advertised brands, earning the Marketer of the Year designation by several trade publications. He eventually served as president, JWT/West while overseeing the JWT/Digital Unit and tripling its size in 12 months. Riemer earned his undergraduate degree from Brown University, and his MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from Columbia University. About The FeedRoom The FeedRoom Inc., led by a top-tier, award-winning management team composed of former CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , and Primedia executives, is an interactive broadband television news network, providing personalized rich-media newscasts initially to Internet users through its new Web site, www.feedroom.com and affiliated partners. The broadband-only site will aggregate video "feeds" from leading networks, local TV and radio stations, cable channels, program producers and print sources, placing those feeds into a consumer-friendly, easy-to-find location on the Web. The FeedRoom has signed partnerships with NBC, The Tribune Company, Reuters and USATODAY.COM. |
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