David Reese Appointed President & Chief Operating Officer of ACTV, Inc.; Will Play Key Role in Expanding HyperTVTM to Entertainment Market.

NEW YORK--(BUSINESS WIRE)--March 9--ACTV (NASDAQ: IATV) today announced the appointment of David Reese as president and chief operating officer of ACTV, Inc. Mr. Reese was previously executive vice president of ACTV, Inc. and president of ACTV Entertainment. He will continue as a member of ACTV, Inc.'s board of directors.

In his new position, Mr. Reese will play a major role in the strategic direction of HyperTV(TM) in the entertainment market. He will continue to lead all aspects of business development, programming and day-to-day operations for ACTV Entertainment and its "Individualized Television" digital cable programming services.

"David has earned the respect of our industry by concentrating on how to bring real value to our partners," said William C. Samuels, chairman and chief executive officer of ACTV, Inc. "It is with great pleasure that we recognize David's accomplishments."

Mr. Reese joined ACTV in 1988 as chief financial officer and was promoted to president of ACTV Entertainment in 1994. He has secured key strategic partnerships for ACTV with Liberty Media Corporation, FOX Sports Net, General Instrument Corporation and others. Prior to joining ACTV, Mr. Reese specialized in the consumer electronics field with Deloitte & Touche, and served a number of industry-leading clients, including Toshiba and Panasonic.

ABOUT HYPERTV(TM) & "INDIVIDUALIZED TELEVISION"

HyperTV, the company's patented software application, represents a core breakthrough for the convergence of television and the Internet. HyperTV enables television programmers and advertisers to -- simultaneously, directly and in real time -- "push" to consumers compelling Internet content that directly corresponds to a video program. Using ACTV's proprietary and proven methods, HyperTV permits the simultaneous and synchronized delivery of streamed video and Web URLs (Uniform Resource Locators) to users. HyperTV users can receive enhanced content, chat, play games, even shop online, all in synch with a live or pre-recorded television program or other video-based program.

Today, HyperTV users can watch video on a standard television set while viewing synchronized web content and interacting with other users via their computer. As broadband technology and digital cable become pervasive, users will be able to enjoy a HyperTV experience with video, synchronized web content and chat simultaneously delivered to a TV.

ACTV's "Individualized Television" digital programming capabilities take traditional television programming into the digital age by allowing viewers to switch seamlessly among multiple, real-time feeds of video, audio and data. ACTV believes "Individualized Television" is a third, more powerful alternative for the digital spectrum than the improved picture quality offered by "HDTV" (high definition television) or the increased quantity of programming made possible by "multicasting."

"Individualized Television" can enhance a variety of television genres, including sporting events, news, game shows, music, children's programming and advertising.

New York-based ACTV, Inc. uses proprietary software technologies to create state-of-the-art programming for the rapidly emerging digital television and Internet platforms. ACTV has relationships with many of the dominant players in the Internet, television and digital technology fields, including: Liberty Media Corporation (NASDAQ: LBTYA, LBTYB); General Instrument Corporation (NYSE: GIC); Scientific-Atlanta, Inc.(NYSE: SFA); Sun Microsystems (NASDAQ: SUNW); FOX Sports Net; Tele-Communications, Inc. (NASDAQ: TCOMA); TCI Music's The Box Music Network (NASDAQ: TUNE, TUNEP); TV Guide, Inc. (NASDAQ: TVGIA); SkyConnect, Inc.; Cablevision's (AMEX: CVC) Rainbow Sports; and The Sarnoff Corporation.

Earlier this year, ACTV Entertainment and Liberty Media Corporation formed a joint venture, LMC/IATV Events, LLC. ACTV Entertainment and HyperTV Networks, Inc. (formerly ACTV Net) are subsidiaries of ACTV, Inc.

For more information, visit ACTV's Web site at http://www.actv.com.

Disclaimer: This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by or on behalf of the Company, are expressly qualified by the cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.