David Parsha Joins Cygnus Business Media as Corporate Manager of Interactive Platforms.

Former Bloomberg veteran brings content distribution experience to leading business-to-business media company

BELTSVILLE, Md. -- Cygnus Business Media, a leading, diversified business-to-business media company, announced today that David Parsha has joined the company as corporate manager of interactive platforms. In his new role, he will be responsible for managing vendor relationships and ensuring the performance of the company's interactive platforms. Cygnus recently announced Caterpillar's advertising sponsorship of the company's ForConstructionPros.com website's FCP Video Network, a video on demand platform that allows Caterpillar and other advertisers to incorporate video into their advertising campaigns.

"Dave has been highly successful in the deployment of real-time platforms that have allowed Bloomberg, a leading financial information company to rapidly deploy cutting edge products," says Cygnus Business Media Co-CEO Tony O'Brien. "Our interactive offerings must be led by someone who can manage critical platform functions and who understands the demands of today's interactive marketplace. Dave is just that guy."

Parsha spent more than a decade at Bloomberg, a leading global provider of data, news and analytics, where he was responsible for developing business strategy for Bloomberg News and Media. The company is at the top of the financial media industry, disseminating content through its news service, television, radio, magazine and books for investment professionals. As a project manager on several global initiatives, Parsha managed projects from the initial formulation process, through development, testing and final roll-out. He also directed the enhancement of Bloomberg news stories from text-based display to web-based display and was the liaison between the company and the United States Treasury on improving data dissemination for auction results.

"As we add and enhance our interactive platforms, David will be a key component in ensuring that they are successfully implemented and our staff is trained sufficiently in their use," adds Vice President of Interactive Platforms Jim Pennell. "We are fortunate to have many options available for our advertisers to reach their customers in the growing digital arena, but there are always new programs to research which will fall under David's list of responsibilities."

Parsha will be based in the Beltsville, Maryland office of Cygnus and report to Pennell.

Cygnus Business Media reaches nearly 15 million business owners, executives and professionals annually through its portfolio of over 175 media products. Its four distinct divisions - Cygnus Publishing, Cygnus Expositions, Cygnus Interactive and Cygnus Custom Marketing - provide comprehensive, integrated advertising and marketing programs for Cygnus' valued customers and clients. The company's leading business publications, tradeshows, conferences, websites, online products and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness as they strengthen customer/client relationships. For more information on how Cygnus Business Media can help you achieve your advertising and marketing objectives, visit www.cygnusb2b.com.