David Moffett, Vice Chairman and CFO of U.S. Bancorp, Joins Board of Khimetrics.

SCOTTSDALE, Ariz. -- David Moffett, vice chairman and chief financial officer of U.S. Bancorp (NYSE:USB), effective immediately has been appointed to the board of Khimetrics, the global leader in Customer Demand Solutions(TM). Mr. Moffett's appointment coincides with Khimetrics' expansion into the financial services industry after establishing itself as the standard for price optimization in the retail industry. Khimetrics reported that it had ended 2004 with a 54% increase in revenue and a 157%(a) increase in net income over 2003. The company is 24th on Inc. Magazine's 2004 list of the 500 fastest growing privately held companies.

According to Brent Lippman, president and CEO of Khimetrics, "David Moffett's addition to the board is significant for Khimetrics on two counts: his deep understanding of the financial services sector as we expand into that industry, and his proven experience as a senior executive. Already, David has provided valuable insights into the revenue growth and P&L challenges facing the financial industry. He has his finger on the pulse of what drives the banking industry."

Added Mr. Moffett, "Khimetrics offers a unique solution that enables clients to address their needs for profitable organic revenue growth -- a business problem in every industry, especially financial services. They have had extraordinary success in the retailing industry, helping their clients significantly increase both revenues and profits. This experience in an industry that operates on razor-thin margins is extraordinarily valuable when applied to financial services. Khimetrics is in the right place, right time, with the right tools for retail banking, an industry that faces the same key issue retailers do -- how to grow the top line profitably with increasingly thin profit margins and more intense competition."

"A company like Khimetrics can give financial services companies one more arrow in the quiver to price products for maximum revenue benefit, and fully anticipate the trade-off between profit and volumes. Every banking company wants to grow loans and deposits, but they must do so profitably which is where the Khimetrics solution brings value. And the retail financial services market offers an obvious place to optimize pricing of products like auto loans, credit card loans, student loans, mortgages, home equity, loans, CDs, and other consumer deposit types. Khimetrics is already assisting financial institutions in addressing these issues. On top of that, the management team led by Brent Lippman is stellar," he concluded.

(a) Khimetrics gain in 2004 was marked with the achievement of several notable milestones, including the signing of Lowe's and 7-Eleven, demonstrating the company's ability to deliver across varied retail segments. Additionally, Khimetrics is currently being utilized by a unit of a top 5 US banking company to price loan products. This company is realizing a substantial increase in yields and volumes by using Khimetrics for price optimization.

About David M. Moffett

Mr. Moffett is Vice Chairman and Chief Financial Officer of U.S. Bancorp. Mr. Moffett, 52, has served in these positions since the merger of Firstar Corporation and U.S. Bancorp in February 2001. Prior to the merger, he was Vice Chairman and Chief Financial Officer of Firstar Corporation, and had served as Chief Financial Officer of Star Banc Corporation from 1993 until its merger with Firstar Corporation in 1998.

About US Bancorp

U.S. Bancorp, with assets of $195 billion, is the 6th largest financial services holding company in the United States. The company operates 2,370 banking offices and 4,620 ATMs, providing a full line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. US Bancorp is the parent company of U.S. Bank

About Khimetrics:

Khimetrics executives are leading experts capable of discussing inefficiencies of pricing within the financial services, retail and consumer goods sectors. Company executives each have decades of practical expertise in pricing methods and revenue optimization modeling. As the global leader in Customer Demand Solutions(TM), Khimetrics has developed proven analytics that enable companies to maximize profitable revenue growth. Khimetrics implements a process of improving business performance through a better understanding of customer behavior. It enables companies to quantify each customer segment's sensitivities to price levels and price changes for each product or service, then uses that insight to determine the "best" set of prices in order to leave "no money on the table," maximize financial results, and hit volume targets. Khimetrics top-tier customers include Fortune 100 companies in the financial services, retail and consumer goods sectors. Khimetrics is based in Scottsdale, Arizona. For more information call 480.609.2833 or visit www.Khimetrics.com.