David Meerman Scott to Present the "New Rules of Marketing and Public Relations" at HRmarketer.com Webinar.CAPITOLA, Calif. -- Marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most professionals in the human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. industry should mark June 14 on their calendars, when HRmarketer.com hosts a free webinar featuring online marketing guru David Meerman Scott. Scott, a noted online strategist and thought leader, will present "The New Rules of Marketing and PR in the Human Resource Marketplace." His interactive presentation will challenge attendees' notions about the opportunities of online media - as well as reflect on the "old rules" of public relations still commonly practiced today. The hour-long webinar will take place at 10 a.m. on Thursday, June 14, and is presented by HRmarketer.com, the number one marketing and media visibility service for human resources and employee benefits providers. Scott will draw from principles described in his forthcoming book, "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. & Online Media to Reach Buyers Directly." The presentation will also highlight specific case studies of HR vendors and suppliers who have employed these "new rules." "Today, marketing messages and advertising are increasingly ignored; marketing has never been more difficult for HR suppliers," explains Jonathan Goodman, vice president of business development for HRmarketer.com. "However, never before have vendors had a greater opportunity to reach HR buyers directly." To sign up for the free event, visit HRmarketer.com at http://www.hrmarketer.com/MarketingPRWebinar/ Attendees will also have the opportunity to win a copy of Mr. Scott's forthcoming book, to be released by Wiley in June. About David Meerman Scott David Meerman Scott is an online thought leadership strategist. Through his books, seminars and speaking he shows organizations how to harness the amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. power of viral marketing. Web Ink Now is David's blog where he shows readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly. About HRmarketer.com HRmarketer.com is a service of Fisher Vista LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a marketing and information services See Information Systems. firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit providers, helping them generate publicity, website traffic, sales leads A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. The lead may have a corporation or business associated with the person(s). and improved SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. . |
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