David Laughland Joins congruency's Board of Directors.

ROCHELLE PARK, N.J.--(BUSINESS WIRE)--September 29, 1999--

Former Lucent Vice President brings

30+ Years of Industry Experience

congruency, Inc. (www.congruency.com), a leading enabler of IP based communication applications and services, has named David Laughland, a former Vice President of Marketing at Lucent Technologies (NYSE: LU) to its Board of Directors.

With more than thirty years in executive positions within Lucent and AT&T (NYSE:ATT), Mr. Laughland brings a wealth of industry experience and knowledge to congruency.

"We are extremely pleased to have David Laughland join our Board. His broad marketing and industry experience will prove invaluable as we establish congruency as a leader in customizable IP communication systems that enable new and innovative communication applications and services. Dave will play an instrumental role in guiding and helping the company achieve success with communication carriers, OEMs and enterprise businesses. I look forward to the active role he will take as congruency continues to grow in size, stature and reach," said Ralph Hayon, President and CEO of congruency.

"I find congruency inspirational," commented Mr. Laughland. "Not only am I impressed by the team the company has assembled, I believe that its technology, product and market understanding are extremely well-timed and positioned. Communication carriers, especially CLECs, are looking for new ways to provide innovative applications and services, and congruency provides them a powerful new communications platform."

"Additionally, IP telephony systems will have strong growth in enterprises over the next five years," continued Laughland, "resulting in a projection of 5.6 million lines in the year 2004 in the United States alone." This represents 50% of the total lines expected to be shipped to multi-site enterprises in that year, according to a new study on the IP Telephony and CPE market by The Phillips Group-InfoTech. Mr. Laughland believes "congruency is positioned to exploit an explosive world-wide market for IP based communication systems."

Presently, Mr. Laughland is a senior officer of The Phillips Group-InfoTech, a subsidiary of Phillips Group International. Prior to this, he served as Vice President of Marketing for North America at Lucent Technologies Global Commercial Markets where he worked closely with competitive local exchange carriers, interchange carriers and independent telephone companies. Prior, he was Vice President and P&L Manager of Lucent's Global Private Systems, a 600-person organization with revenues of $1.4 billion. Before Lucent Technologies, Mr. Laughland served in various managerial and executive positions at AT&T including Marketing Vice President of AT&T's Network Cable Systems and Marketing Vice President of AT&T's Global Business Communications System. He holds an MBA from Pace University, a Juris Doctorate from the Loyala Law School, Chicago, and a BS in Engineering from the University of Illinois.

About congruency

congruency develops Internet based telephones and systems that deliver customization and remote communication capabilities. The company's solutions offer innovative communication applications and services and permit communication carriers to capture new and untapped revenue from advertising during telephone calls. The company was established in 1998 by a team of business and engineering executives from leading telecommunications and technology companies including AT&T Bell Laboratories (now Lucent), 3COM (NASDAQ:COMS), Motorola (NYSE:MOT), VocalTec (NASDAQ:VOCL) and elite Intelligence Divisions of the Israeli Defense Forces. The company is privately held and maintains offices in Rochelle Park, New Jersey and an R&D subsidiary in Petah Tikva, Israel.