David Fredrickson Named To Head Kendall-Jackson International; Overseas Efforts Gain New Focus With Appointment of Veteran Executive.SANTA ROSA Santa Rosa, city, Argentina Santa Rosa, city (1991 pop. 80,629), capital of La Pampa prov., central Argentina. It is a modern city and road junction surrounded by a rich agricultural and cattle-raising area. , Calif.--(BUSINESS WIRE)--July 27, 1999-- David M. Fredrickson, 55, has been named Senior Vice President/Managing Director of Kendall-Jackson International, reporting to Kendall-Jackson Winery Chief Executive Officer Leonard Cairney. Fredrickson will be responsible for expanding sales of key Kendall-Jackson wines in markets worldwide. As part of his mission he will help build a distributor infrastructure, and eventually oversee new wineries in South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , and help to focus and create new branded products to meet local tastes. Most of all, says CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Cairney, he will help "bring Kendall-Jackson's world class wines to greater prominence in key international markets." Fredrickson is an industry veteran who, since 1994, has helped build Brown-Forman Beverages Worldwide into a million-case powerhouse. Beginning in l987 he served as VP/Brand Director for Korbel Champagne and Noilly Prat Noilly Prat, originally a dry white vermouth from Marseillan, in the Hérault departément of Southern France. Joseph Noilly, a herbalist, developed the first formula in 1813. It was the first example of a dry vermouth and led to white vermouths being known as "French". French Vermouth Noun 1. French vermouth - dry pale amber variety dry vermouth vermouth - any of several white wines flavored with aromatic herbs; used as aperitifs or in mixed drinks , and later added responsibilities for all international cruise and duty free sales for F. Korbel & Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ., Inc. He began his career with Olympia Brewing, and later founded the Busch Import/Export Company for Anheuser-Busch, marketing California and German wines internationally. As an entrepreneur, Fredrickson counseled such companies as Ford, Chevrolet, Avis and Western Airlines with his marketing/advertising firm known as the Dana Group. Kendall-Jackson has been exporting wine since 1986, and is currently found in more than 60 countries worldwide. Top markets for Kendall-Jackson include Canada, the Caribbean and the United Kingdom. At this year's Vin Expo in Bordeaux, Kendall-Jackson Winery was honored with the Civart Prix d' Excellence award for its Vintner's Reserve Chardonnay and Cabernet Sauvignon. |
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