Dave Mirra to Continue Snapping Slim Jim for Three More Years; Premiere X-Games Athlete and Action Sports Icon to Represent Slim Jim Through 2007.

Business Editors/Food Writers

FMI Show 2004

CHICAGO--(BUSINESS WIRE)--May 3, 2004

Legendary action sports hero Dave Mirra and long-time sponsor Slim Jim(R), are announcing an extension of their partnership today at the 2004 Food Marketing Institute Show (FMI) at McCormick Place in Chicago. The Mirra and Slim Jim sponsorship, which began in 1997, now extends through 2007.

As part of the agreement, Mirra will continue to appear in Slim Jim advertising, publications, marketing and promotional materials, provide personal appearances and interviews for public relations purposes, and maintain his presence on the Slim Jim Web site.

The relationship between Mirra and Slim Jim has been a perfect match. Mirra is the most celebrated stunt bike rider in X-Games history. He has captured a total 14 X-Games medals, including a record 11 gold medals. Mirra has remained a fixture on the action sports circuit and is currently gearing up to compete in the Vans Triple Crown events beginning May 14 in Salt Lake City.

"We are fortunate to work with someone like Dave Mirra - a real role model for the Slim Jim customer who is young, bold and outgoing," said Mike Duggan, director of marketing for Slim Jim. "He embodies the individuality, action and intensity of the brand in everything he does - both on and off his bike."

Slim Jim is one of the original sponsors of action sports, beginning with its inception in the early 1990s. The brand has been involved with the X-Games, Gravity Games and nationwide grassroots Mirra tours. Slim Jim is also involved throughout the action sports industry as an official sponsor of the Burton Demo Tour (2003-2004) and the Burton/Phillips US Open (2004) and has been involved in the T-Mobile Ramps and Amp event in New York City (2003).

Slim Jim will also be the presenting sponsor of "Vertical Up-Rising," an action sports event at the Kansas Speedway(R) on June 5 as part of the Kansas Lottery $200 Grand ARCA RE/MAX Series race day events. Mirra and skateboard legend Tony Hawk will headline the event that will take place on a vertical ramp in Kansas Speedway's infield, the first time a collective group of action athletes of this caliber has been in the Kansas City area.

"I love working with a great sponsor like Slim Jim, a product with an image as bold as my own," said Mirra. "The brand's been with me since my early days, when the action sports phenomenon was just ramping up. While I continue to push the boundaries in my sport, Slim Jim pushes the boundaries of intense snacking."

Mirra has reached icon status with his own shoe, bike, action figure, trading card and highly successful video game. Recently, Mirra has kicked it up off the bike as well, lending his personality to the entertainment world as host of MTV's "The Inferno - Real World/Road Rules Challenge." He also raises money for the Dream Factory by hosting the Dave Mirra Charity Golf Tournament.

ConAgra Foods, Inc. (NYSE:CAG), based in Omaha, Neb., is one of North America's largest packaged-food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Butterball, Chef Boyardee, Cook's, Eckrich, Gulden's, Healthy Choice, Hebrew National, Hunt's, Kid Cuisine, Knott's Berry Farm, La Choy, Louis Kemp, Marie Callender's, Orville Redenbacher's, Parkay, Reddi-wip, Slim Jim, PAM, Pemmican, Peter Pan, Snack Pack, Swiss Miss, Van Camp's, Wesson, and many others. For more information, please visit us at www.conagrafoods.com.