Datron Takes the ``Direct'' Approach.

SIMI VALLEY, Calif.--(BUSINESS WIRE)--Sept. 13, 1999--

For nearly four years, Datron/Transco Inc., the leader in the mobile satellite market for recreational vehicles, has used distributors to introduce and promote its product line into the various markets.

However, in response to an ever-changing competitive landscape and the overwhelming number of requests for factory-direct pricing and support, Datron's DBS Products Division has developed a comprehensive factory-direct program for OEMs and dealers.

"All Datron customers are pleased with our factory-direct program. They realize that we have removed a pricing layer (the distributor middleman), which allows them to buy the same products for significantly less than before," stated Rick Carver, director of Datron's DBS Products Division.

Carver added: "But Datron's factory-direct program really begins with our unparalleled and uncompromising factory-direct customer service and technical support. Datron engineers and technical-support personnel are working directly with all our accounts, providing installation training; trouble-shooting seminars; and installation audits.

"We now have several regional account managers in place to provide on-site service and support, and we have set up regional distribution warehouses, making it more convenient, less time-consuming and less expensive to receive Datron products."

Datron's DBS-3000(R) Mobile Satellite System remains the benchmark in the automatic acquisition system market and the ultimate in mobile entertainment value and convenience. With the simple push of a button, users are "locked on" to more than 200 channels of DIRECTV(R) or Dish Network(TM) programming.

CruiseTV(TM) (DBS-4500), Datron's third-generation In-Motion Satellite Tracking System, is proving to be the best value, the best- performing and the most reliable satellite tracking system on the market. Datron pioneered the technology for In-Motion over-the-road use more than three years ago.

While the competition, with little over-the-road experience, boasts of having the lowest price, Datron and its customers know that you always get what you pay for, and Datron customers aren't as concerned with price as they are with value.

With Datron's CruiseTV, folks can also enjoy either DIRECTV or Dish Network(TM) programming while traveling down the highway. And with CruiseTV, multiple receivers can be added without the additional expense -- as much as $300 -- and installation issues associated with other In-Motion brands.

Datron's president, John Di Gioia, commented: "Datron's commitment in the direct-broadcast-satellite business area starts at the top. Dave Derby, CEO and chairman of the board for Datron Systems Inc., Datron's parent company, has made the commitment and the necessary resources available to keep our DBS Products Division on top and in front.

"While other companies are introducing their first-generation system, we are releasing our third-generation system. While others are just now trying to enter the automatic market, Datron has more than 15,000 automatic systems installed on RVs all over the country."

Di Gioia added: "We believe that what truly sets Datron apart is that our product line represents real value to our customer. Value isn't just about offering the lowest price. Value is about reliability, performance and service. We have established a nationwide network of dealers to support our mobile customers. Nobody else in this industry can truthfully make such a statement."

For more information on Datron's new direct program or Datron's DBS products, call 800/287-5052 or visit the company's Web site at www.datrondbs.com.

Datron/Transco of Simi Valley is a wholly owned subsidiary of Datron Systems Inc. (Nasdaq:DTSI), Vista, Calif.