Datrek Miller Partners with Wilson, NFL to Offer New Golf Bags; Exclusive distribution deal brings NFL team cart and stand bags to market.SPRINGFIELD, Tenn. -- Datrek Miller International (DMI (Desktop Management Interface) The first desktop management standard from the DMTF. Enabling PCs to be monitored from a central console, it was superseded by the DMTF's Common Information Model (see CIM). ), a leading product and value-added service supplier to the golf industry (OTC Bulletin Board OTC Bulletin Board An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. :DMLL), has entered an exclusive distribution agreement with Wilson Sporting Goods The Wilson Sporting Goods company is a sports equipment manufacturer based in Chicago, Illinois, U.S.A., and currently is a foreign subsidiary of the Finnish company Amer Sports that also owns Atomic, Suunto, Precor, and Salomon. Co. As part of the agreement, DMI has announced that it will offer two new models of National Football League-licensed golf bags - the NFL NFL abbr. National Football League NFL (US) n abbr (= National Football League) → Fußball-Nationalliga Cart Bag and NFL Stand Bag. A limited number of bags featuring the logos of six NFL teams will be available June 1, with four more teams soon to follow. Bags for all 32 NFL franchises will be available by October. "We're partnering with Wilson to capitalize on the tens of millions of dollars spent each year by fans purchasing NFL merchandise," said Mike Hedge, DMI chief executive officer. "This is an ideal strategic relationship because both Wilson and the NFL represent brands that are in high demand among consumers and DMI has the sales force and distribution channel expertise to effectively place those branded products within our existing points of sale." The NFL Cart Bag features a 14-way full-length club divider system and a separate putter compartment. A cooler pocket is also built into the bag. Suggested retail price is $250. The NFL Stand Bag has a lightweight 5-way club divider system, a separate "putter pit" and a Swivelmax(R) strap that features six attachment points. Suggested retail price is $160. DMI already has NCAA NCAA abbr. National Collegiate Athletic Association licensing agreements through the Collegiate Licensing Company The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 in Selma, Alabama, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 (CLC (The Computer Language Company Inc.) The publisher of this Encyclopedia. See About this product. ) and offers a full line of NCAA team products. Major off-course retailers such as Golf Galaxy, Golfsmith and others currently carry DMI's collegiate products. These retailers will be offered the new NFL products as well. Teams available for both bag models on June 1 include the Green Bay Packers, Miami Dolphins, Oakland Raiders, Pittsburgh Steelers, San Francisco 49ers About DMI Datrek Miller International (DMI) is a leading supplier of products and value-added services to the golf industry. For over 50 years, the company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags, head covers, towels, luggage, and a wide assortment of gifts and awards. DMI services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog can be found at www.dmigolf.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion