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Datrek Miller International Announces Corporate Name Change; ForeFront Sets Sight on Leading Industry Niche.


SPRINGFIELD, Tenn. -- As part of its long-term strategy to be the leading supplier of golf accessory accessory, in criminal law, a person who, though not present at the commission of a crime, becomes a participator in the crime either before or after the fact of commission.  products and value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. , to the golf industry, Datrek Miller International has changed its corporate name to ForeFront Holdings, Inc.

"We believe there is an excellent opportunity to position our company as the dominant supplier in the accessories segment of the golf industry," said Mike Hedge, president and chief executive officer. "Our objective is to build, buy, partner or license leading golf accessory brands to offer to our customers that go far beyond the Datrek and Miller Golf Brands we currently own. Consequently, we needed a name that supported that vision.

"ForeFront was a natural choice because our objective is to be at the 'forefront' of the golf industry in terms of offering the most innovative, cutting-edge designs and products from a variety of trusted brands," he added. "In addition to the new name, we have also adopted the tag line tag line also tag·line
n.
1. An ending line, as in a play or joke, that makes a point.

2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan.

Noun 1.
, 'The Golf People.' Ultimately, this is how we want to be recognized by the industry."

ForeFront Holdings is a publicly-traded company on the OTC Bulletin Board OTC Bulletin Board

An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system.
. The company's symbol is "FOFH."

About ForeFront

ForeFront is a leading supplier of accessory products and value-added services to the golf industry. For over 50 years, the Years, The

the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109]

See : Time
 company has had a history and reputation for designing, manufacturing, marketing, and supplying premium golf accessories including golf bags, travel covers, bag tags Bag tags, also known as baggage tags, baggage checks or luggage tickets, have traditionally been used by airlines to route passenger luggage that is checked in to the final destination. , head covers, towels, luggage and a wide assortment assortment /as·sort·ment/ (ah-sort´ment) the random distribution of nonhomologous chromosomes to daughter cells in metaphase of the first meiotic division.

as·sort·ment
n.
 of gifts and awards. ForeFront services over 7,000 points of sale through multiple distribution channels with a wide selection of products and value-added services representing multiple brands within the golf industry. More information and a full product catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  can be found at www.forefrontgolf.com.

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, our success in integrating the operations of any newly-acquired businesses, and associated reduction in costs, a significant deficiency in certain of our internal controls which may not be promptly corrected, strategic acquisitions, continued and increased demand for our products, general economic conditions, the successful negotiation of potential acquisitions, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in our most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize ma·te·ri·al·ize  
v. ma·te·ri·al·ized, ma·te·ri·al·iz·ing, ma·te·ri·al·iz·es

v.tr.
1. To cause to become real or actual: By building the house, we materialized a dream.
, or should underlying assumptions prove incorrect, our actual results could differ materially from those anticipated in these forward-looking statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof here·of  
adv.
Of this.


hereof
Adverb

Formal or law of or concerning this

Adv. 1. hereof - of or concerning this; "the twigs hereof are physic"
 or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 11, 2006
Words:599
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