Datran Media and the Child Safety Network Lead Enormous Campaign to Drive Awareness on Keeping Children Safe - Both Online and Offline.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Datran Media, the leading performance marketing company, announced today that it is leading a campaign for the Child Safety Network (CSN CSN Crosby, Stills, and Nash (band) CSN Centrala studiestödsnämnden (Swedish: state education grant and loan program) CSN Confédération des Syndicats Nationaux (French) ) by donating 50 million Internet public service announcements in the coming months via email to drive visitors to the CSN website: www.csn.org. As state child protection laws in Utah and Michigan take effect today, Datran Media has been leading a pro-active effort to enhance protections for children on the web by supporting CSN online and advocating for others to become members of the organization. Major celebrities are also joining CSN's mission by performing television, Internet, and radio Public Service announcements scheduled to air throughout the summer. "The new Child Protection Registry laws, intended to protect underage email users from adult material, is a huge benefit for parents who are concerned about their children's on-line safety," said Ward Leber, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of the Child Safety Network. "We're honored to be in the position to help CSN make a difference for so many children," said Sean O'Neal, Chief Marketing Officer for Datran Media. "We fully support their efforts, and as a company, we're committed to doing all we can to foster child safety online." The Child Safety Network (CSN) has been the national leader in child safety for more than 16 years. CSN is dedicated to preventing child abuse, abduction Abduction Balfour, David expecting inheritance, kidnapped by uncle. [Br. Lit.: Kidnapped] Bertram, Henry kidnapped at age five; taken from Scotland. [Br. Lit. and injury. The PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. campaign will offer a free membership to www.csn.org and visitors to the site will receive free information and resources to keep their children safe. The size of the campaign is estimated at 50 million PSA messages, though the actual number may be slightly higher or lower in the coming months over the duration of the campaign. More than 20 major child safety topics including internet safety, stranger danger Stranger danger describes the perceived danger to children presented by "strangers". The phrase is intended to sum up the various concerns associated with the malevolent threat presented by adults. and home safety are covered on the site. A complete Child Safety CD co-written by the California State PTA PTA or parent-teacher association: see parent education. is also available to CSN members free of charge. This summer, members will also have access to a number of free downloads. Among the free downloads are fingerprint cards, Child Photo I.D. cards, DNA DNA: see nucleic acid. DNA or deoxyribonucleic acid One of two types of nucleic acid (the other is RNA); a complex organic compound found in all living cells and many viruses. It is the chemical substance of genes. kits and even information on how to find registered child molesters Noun 1. child molester - a man who has sex (usually sodomy) with a boy as the passive partner paederast, pederast degenerate, deviant, deviate, pervert - a person whose behavior deviates from what is acceptable especially in sexual behavior that may be living in local neighborhoods. All of this will be free to any parent who logs onto www.csn.org and becomes a member of CSN. "We want every parent in America to become a free member of the Child Safety Network," said Michele Fuchs, Director of Media and Marketing for CSN. "We are so thankful to Datran Media for their heartfelt generosity in making this goal a reality." About Child Safety Network (CSN) Since 1989 CSN has been making America a safer place for children to live. Our mission is to reduce the likelihood of children becoming victims of abuse, abduction, exploitation and injury. We accomplish our mission by developing and implementing safety educational programs on a global basis. CSN acts as a true "network" when it comes to implementation. We have worked with the world's largest service organizations as well as local, state and federal agencies to accomplish our mission. Over 270 U.S. representatives including the office of the president endorse the work of CSN. Please visit: www.csn.org. About Datran Media Datran Media has developed a sophisticated contextual marketing Delivering ads to users based on their preferences. Adware programs analyze a user's Web surfing habits to determine the type of merchandise they are likely to purchase. As a result of the analysis, "contextual ads" are made to pop up periodically. engine, leveraging targeted online marketing strategies across the spectrum of digital marketing tactics. Built on proprietary technology, Datran's network relies on a diversified delivery system with superior architecture. The platform has built-in targeting capabilities, driven by real-time consumer response. The bottom line: Better targeting, better delivery, better results, more revenues for clients. For more information, visit: www.datranmedia.com. |
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