Datek `Built To Trade' National Tour Arrives in Orlando.

Business Editors & Technology Writers

ISELIN, N.J.--(BUSINESS WIRE)--Nov. 27, 2000

Online Brokerage Firm Literally "Drives" Message of Online

Investing to Consumers

Datek Online Brokerage Services LLC, a subsidiary of Datek Online Holdings Corp., today announced that its "Built To Trade" tour will arrive in Orlando on Monday, November 27th.

The 14-city, 10-state, national tour is designed to educate consumers about the hidden costs and poorly understood pitfalls of online investing. The tour, which began in Atlanta on November 16th, will cover more than 20,000 miles and visit shopping centers, corporate parks and sporting events.

"We believe it is extremely important for investors to understand that online trades are conducted differently across the brokerage industry, and these differences can have a dramatic impact on the trading experience," said Tres Meyer, Senior Vice President, Consumer Marketing, Datek Online Holdings Corp. "These differences can result in costs and fees, such as payment for order flow, that often are hidden from investors."

After leaving Orlando, the tour vehicle will travel to Miami, Houston, Austin, Dallas, Phoenix, Los Angeles, San Francisco, Seattle, Chicago, Boston, New York and Washington D.C. At each city, Datek Online will award one account funded with $2,500. Visitors can register for the prize by visiting the touring mobile learning center.

The tour vehicle is a state-of-the-art Winnebago recreational vehicle (RV). The RV is equipped with interactive workstations where visitors can learn about the importance of real-time market information, and how to access it through Datek Online's Streamer(R). The "Built To Trade" tour also is intended to provide information about Datek's services and features, including its highly acclaimed dynamic order-routing system.

The exterior of the green 37 1/2-foot vehicle features a 32-foot brightly lit, horizontal display that calls attention to important issues related to online investing. Once inside, up to 35 visitors per hour can sit at seven individual kiosks, where they can learn more about online investing and Datek Online through interactive demonstrations. Each kiosk includes a seating area and a computer with a 17-inch monitor, a keyboard and a mouse. The demos are designed to provide visitors with hands-on experience using Datek Online's advanced trading technology.

Following is the schedule for the Orlando region of the "Built to Trade" tour:

--  November 28 - Governor's Square Mall - 4:00 p.m. to 8:00 p.m.
--  November 29 - University of Central Florida, Student Union - 9:00
    a.m. to 2:00 p.m.
--  November 30 - Peabody Hotel & Convention Center - 10:00 a.m. to
    4:00 p.m.
--  December 1 - Maitland Forum Building - 10:00 a.m. to 2:00 p.m.
--  December 2 - Church Street Station Forum Building - 12:00 p.m. to
    4:00 p.m.

Directions are available upon request at 404-995-4535.

About Datek Online Brokerage Services

Datek Online is one of the nation's largest online brokerage firms in terms of average daily trades. Consistently ranked among the top firms in the industry by Money magazine, Forbes and TheStreet.com, Datek Online provides access to financial markets through innovative technology. Located on the World Wide Web at www.datek.com, Datek Online was established in 1996 and is headquartered in Iselin, New Jersey.

About Datek Online Holdings Corp.

Established in 1998, privately held Datek Online Holdings Corp. is one of the fastest growing financial services companies in the United States and provides direct access to financial services through innovative technology. The Company's primary businesses are Datek Online Brokerage Services LLC, a pioneer in the online brokerage industry; The Island ECN, Inc., an alternative trading system; iClearing LLC, a securities clearing operation; and Watcher Technologies LLC, a provider of cutting-edge trading systems for the professional trading industry.