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Datek ``Built To Trade'' National Tour Arrives in South Florida; Online Brokerage Firm Literally ``Drives'' Message of Online Investing to Consumers.


Business Editors/High-Tech Writers

MIAMI--(BUSINESS WIRE)--Dec. 6, 2000

Datek Online Brokerage Services LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a subsidiary of Datek Online Holdings Corp., today announced that its "Built To Trade" tour will arrive in South Florida on Wednesday, December 6th.

The 14-city, 10-state, national tour is designed to educate consumers about the hidden costs and poorly understood pitfalls of online investing. The tour, which began in Atlanta on November 16th, will cover more than 20,000 miles and visit shopping centers shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into , corporate parks and sporting events.

"We believe it is extremely important for investors to understand that online trades are conducted differently across the brokerage industry, and these differences can have a dramatic impact on the trading experience," said Tres Meyer, Senior Vice President, Consumer Marketing, Datek Online Holdings Corp. "These differences can result in costs and fees, such as payment for order flow, that often are hidden from investors."

After leaving Miami, the tour vehicle will travel to Houston, Austin, Dallas, Phoenix, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Seattle, Chicago, Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts.

The Town of Boston is an interior town of the county and one of the county's "Southtowns.
 and Washington D.C. In each region, Datek Online will award one account funded with $2,500. Visitors can register for the prize by visiting the touring mobile learning center.

The tour vehicle is a state-of-the-art Winnebago recreational vehicle (RV). The RV is equipped with interactive workstations where visitors can learn about the importance of real-time market information, and how to access it through the company's Streamer(R) real-time quote service. The "Built To Trade" tour also is intended to provide information about Datek's services and features, including its highly acclaimed dynamic order-routing system.

The exterior of the green 37 1/2-foot vehicle features a 32-foot brightly lit, horizontal display that calls attention to important issues related to online investing. Once inside, up to 35 visitors per hour can sit at seven individual kiosks, where they can learn more about online investing and Datek Online through interactive demonstrations. Each kiosk kiosk

Originally, in Islamic architecture, an open circular pavilion consisting of a roof supported by pillars. The word has been applied to a Turkish summer garden pavilion and a type of early Persian mosque.
 includes a seating area and a computer with a 17-inch monitor, a keyboard and a mouse. The demos are designed to provide visitors with hands-on experience using Datek Online's advanced trading technology.

The following are the currently confirmed locations of the tour.
(Locations are subject to change):

December 6
6 p.m. - 8 p.m., Miami Heat vs. Denver Nuggets Basketball Game
American Airlines Arena, 601 Biscayne Blvd., Miami.

Dec. 7
9 a.m. - 2 p.m., Brickell Executive Center
600 Brickell Ave. and 7th Ave.

Dec. 7
3 p.m. - 7 p.m. Miacom Convention, Miami Beach Convention Center
1901 Convention Center Drive, Miami Beach.

Dec. 8
4 p.m. - 9:30 p.m. Aventura Mall, Piazza Area
Located in the corner of Biscayne and 194th St., Aventura

Dec. 9
9 a.m. - 7 p.m. First Coast Golf Show, War Memorial Auditorium
800 NE 8th St. at Federal Highway, Fort Lauderdale

Dec. 10
12 p.m. - 6 p.m. Riverfront Shopping Area
300 SW 1st Ave. (Broward Blvd. and Andrews Ave.), Fort Lauderdale


About Datek Online Brokerage Services

Datek Online is one of the nation's largest online brokerage firms in terms of average daily trades. Consistently ranked among the top firms in the industry by Money magazine, Forbes and TheStreet.com, Datek Online provides access to financial markets through innovative technology. Located on the World Wide Web at www.datek.com, Datek Online was established in 1996 and is headquartered in Iselin, New Jersey Iselin (pronounced IZ-lin) is a census-designated place and unincorporated area within Woodbridge Township, in Middlesex County, New Jersey, United States. As of the United States 2000 Census, the CDP population was 16,698. .

About Datek Online Holdings Corp.

Established in 1998, privately held Datek Online Holdings Corp. is one of the fastest growing financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and provides direct access to financial services through innovative technology. The Company's primary businesses are Datek Online Brokerage Services LLC, a pioneer in the online brokerage industry; The Island ECN (Electronic Communications Network) A computerized, private financial trading system. Terra Nova Trading (www.terranovatrading.com) and Instinet (www.instinet.com) are examples. , Inc., an alternative trading system The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
; iClearing LLC, a securities clearing operation; and Watcher Technologies LLC, a provider of cutting-edge trading systems for the professional trading industry.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 6, 2000
Words:650
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