Date set for supermarket debut of Olympic Star Minute Maid Soft Frozen Lemonade.HOUSTON--(BUSINESS WIRE)--Jan. 22, 1997-- The Minute Maid Minute Maid is a product line of beverages, usually associated with orange juice, but now extends to soft drinks of many kinds, including Hi-C. Minute Maid was the first company to market orange juice concentrate, allowing it to be distributed nationwide and served Company, Good Humor-Breyers Good Humor-Breyers (Ice Cream USA) is a unit of Unilever that includes the formerly independent Good Humor, Breyers, Klondike Bar, and Popsicle brands. It is based in Green Bay, Wisconsin. form long-term strategic partnership to build frozen refreshment category It's coming! Minute Maid(R) soft frozen lemonade, that colder-than-ice lemony treat introduced to rave reviews at the Atlanta Centennial Olympic Games Olympic games, premier athletic meeting of ancient Greece, and, in modern times, series of international sports contests. The Olympics of Ancient Greece Although records cannot verify games earlier than 776 B.C. last summer, will make its supermarket debut this spring, following a successful launch into foodservice outlets last fall. The retail launch is the first action of a long-term strategic alliance announced today between two leaders in their respective categories -- The Minute Maid Company and Good Humor-Breyers Ice Cream. The national rollout of Minute Maid soft frozen lemonade to supermarkets and mass merchandisers will begin in mid-March within the Southeast U.S., accompanied by an aggressive expansion of the foodservice program nationwide. Minute Maid soft frozen lemonade was created specifically for the Centennial Olympic Games, following months of consumer research and trials at high-traffic events such as the Super Bowl and the Kentucky Derby Kentucky Derby One of the classic U.S. Thoroughbred horse races. It was established in 1875 and run annually on the first Saturday in May at Churchill Downs track in Louisville, Ky. With the Preakness and the Belmont Stakes, it makes up U.S. racing's coveted Triple Crown. . Nearly two million servings were enjoyed by fans and athletes at the Olympic Games during the 17-day period. "We knew a frozen refreshment would be a big hit at the Olympics," said Ralph Cooper, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , The Minute Maid Company. "But we were delighted at the overwhelming response from everyone who tried it. We left the Games with a mandate to make Minute Maid soft frozen lemonade available wherever consumers want it. "The strategic alliance we've formed with Good Humor-Breyers will enable us to deliver on that promise," said Cooper. "Good Humor-Breyers is also the perfect partner to help us build a portfolio of Minute Maid frozen refreshment products and to achieve our goal of pervasive availability for the brand." Following the retail launch of Minute Maid soft frozen lemonade, the alliance will develop and market a portfolio of frozen refreshment products under the Minute Maid trademark, for distribution to a variety of outlets nationwide. Under the alliance agreement, Good Humor-Breyers will be responsible for production and distribution, as well as sales to supermarket customers. Responsibility for new product development will be shared jointly between the two companies, as will the development and execution of marketing programs. The Minute Maid Company will focus on sales to immediate consumption venues, such as restaurants and universities, and to "prestige" accounts, such as theme parks and sports arenas. Currently, consumers can enjoy Minute Maid soft frozen lemonade in hundreds of away-from-home locations across the country, including the Summit sports arena in Houston, the Georgia Dome Atlanta Falcons • • [ , Florida State University Florida State University, at Tallahassee; coeducational; chartered 1851, opened 1857. Present name was adopted in 1947. Special research facilities include those in nuclear science and oceanography. and the Dallas/Fort Worth airport. Made with real fruit juice and packaged for retail in four-packs of eight-ounce paper cups, Minute Maid soft frozen lemonade is an all- natural, fat-free, spoonable treat. Average retail price per four-pack will range from $2.69 to $2.89. The majority of immediate consumption and prestige accounts carry 12-ounce single-serve packages, with per-serving prices ranging from $2.00 to $3.50. Good Humor-Breyers Ice Cream of Green Bay, Wisconsin Green Bay is the county seat of Brown County in the U.S. state of Wisconsin. The city is located at the head of its namesake Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. , is America's leading manufacturer and marketer of ice cream and frozen novelties A novelty is a small manufactured adornment, especially a personal adornment. In this sense, the word is usually used in the plural, novelties. The word is also used to denote novelty item. , with brands that include Breyers(R), Good Humor Noun 1. good humor - a cheerful and agreeable mood amiability, good humour, good temper humour, mood, temper, humor - a characteristic (habitual or relatively temporary) state of feeling; "whether he praised or cursed me depended on his temper at the time"; (R), Klondike(R), Popsicle(R) and Sealtest(R). Good Humor-Breyers Ice Cream currently produces and distributes Minute Maid Fruit Juicee(R) and Minute Maid All-Natural Juice Bars under an agreement with The Minute Maid Company. The Minute Maid Company, the world's leading marketer of premium fruit juices and drinks, is a Division of The Coca-Cola Company and the flagship of its worldwide fruit beverage business. Minute Maid is the leading trademark in the U.S. juice and juice drink industry. TRADEMARKS: 1997 The Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) Company. "Minute Maid" is a registered trademark of The Coca-Cola Company. CONTACT: The Minute Maid Company Chris Bozman 713/888-5020 or Good Humor-Breyers Tamra Strentz 312/988-3841 |
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