Datawatch Strengthens Sales and Services Team to Take Advantage of the Growing Need for Integration of BI and Content Management.

CHELMSFORD, Mass. -- Datawatch Corporation (NASDAQ-CM: DWCH), a leader in Enterprise Information Management (EIM), today announced three key promotions and appointments to help the Company take advantage of the significant opportunity in the EIM market. BI market consolidation in 2007 has reinforced the need for a solution that bridges the gap between BI and Enterprise Content Management (ECM) and delivers on the promise of pervasive BI at a fraction of the time, cost and complexity.

As the need for BI and ECM solutions continues to grow, the industry is demanding that the two markets converge. The solution is EIM: the process of simplifying access to information from wherever it resides to help companies do a better job of quickly capturing and analyzing data so that they benefit from the right information, in the right context, at the right time. Only Datawatch--with report mining solutions that bridge the gap between the BI and ECM markets by transforming existing business documents and reports into live, actionable data--gives customers exactly what they need to solve their business challenges now.

"For years, businesses have recognized the need for quick and easy to use data analytic tools, as well as the ability to analyze archived business documents such as reports, but have been unable to find a solution that effectively does both without countless hours of end-user training and IT support," said Ken Bero, Datawatch president and CEO. "Recent BI market consolidation has caused greater confusion about how best to solve the problem, and, as a result, has created an even more significant opportunity for Datawatch. We've been closely watching the market, and we know that current business challenges demand much greater flexibility in BI and ECM solutions than most leading vendors can offer. We're investing in our sales and services team in order to help the Company more effectively take advantage of the significant opportunity in the EIM space."

The Executive Team:

As part of Datawatch's go to market strategy, the sales and services management team includes the following new promotions and appointments:

* Robert Clemens: In January of 2008, Bob assumed the role of vice president of worldwide sales for Datawatch. Bob joined Datawatch in April 2007, and since that time, he has restructured the Company's North American sales organization and has taken on an increasingly broad role in the executive management of the Company. In his new position, Bob is responsible for leading the Company's worldwide sales strategy, including managing the direct and indirect sales and pre-sales organizations, improving customer relationships and identifying new market segments and customer solution requirements leading to opportunities for future sales growth. He has more than 25 years of experience in the technology industry, in both hardware and software companies, selling departmental and enterprise solutions to the Fortune 1000, SMB market and Government. He also has expertise in developing and managing Distribution and VAR/System Integrator relationships.

* Robert Sarno: In November of 2007, Bob assumed the role of vice president of worldwide services and support. Formerly serving as the director of North American enterprise sales and services, Bob is now responsible for developing and strengthening the Company's worldwide consulting services and product support organization, enhancing partner relationships to drive the adoption of Datawatch technology and managing post-sale support, including maintenance renewals, professional services and technical support.

* Darrin Christensen: In January of 2008, Darrin Christensen joined Datawatch as the vice president of North American sales. Darrin is responsible for the North American sales and pre-sales organizations, as well as all sales and pre-sales activity in North America. In his former role at Iron Mountain, Darrin was responsible for managing the Company's digital service line performance business in the mid-Atlantic region, growing revenues from $500K to $16M over five years. Darrin has over 16 years of experience selling and managing sales teams in the software and technology environment, and his expertise will be key to building a robust sales team capable of driving Datawatch's continued growth as the EIM market expands.

ABOUT DATAWATCH CORPORATION

Datawatch Corporation (NASDAQ-CM: DWCH), a leader in Enterprise Information Management, helps companies make better decisions and solve business problems by simplifying access to information. Unique among EIM vendors, Datawatch transforms the massive amounts of data and documents generated inside or outside a company into actionable insight, without any changes needed to existing systems. Datawatch customers benefit from the right information, in the right context, at the right time. More than 20,000 organizations worldwide rely on Datawatch products including its market-leading Monarch report and data mining solutions. Founded in 1985, Datawatch is based in Chelmsford, Mass., with offices in London, Sydney and Manila. For more information, visit www.datawatch.com.

Datawatch, the Datawatch logo and Monarch are trademarks or registered trademarks of Datawatch Corporation in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies.