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Datatron Debuts New Look for Popular Newsletters.


PALM BEACH GARDENS, Fla. -- Bank marketing research leader Datatron has updated the look of its two widely respected research publications as part of the company's recent rebranding initiative.

"The Latest Pitch", published monthly tracks promotions and new product offerings from top US banks. The new format provides a comprehensive, easy-to-read industry overview with new graphics and is keyword searchable on-line.

The former "Trendlines" publication has been renamed "DataTrends". Providing commentary and tracking data on products, services and company news, it also covers product introductions, enhanced service Enhanced service is service offered over commercial carrier transmission facilities used in interstate communications, that employs computer processing applications that act on the format, content, code, protocol, or similar aspects of the subscriber's transmitted information;  reforms, industry trends and new developments. Focusing primarily on the upscale and affluent segments of the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 industry, "DataTrends" is available 24 hours a day, seven days a week on-line in a keyword searchable format.

"Both of our newsletters continue to be information rich," said Datatron president and COO (Cell Of Origin) See mobile positioning.  Gary Cohn Gary D. Cohn is President and COO of Goldman Sachs. He has also financed the Gary D. Cohn Endowed Research Professorship in Finance at American University, his alma mater. Mr. . "The new look complements our refreshed re·fresh  
v. re·freshed, re·fresh·ing, re·fresh·es

v.tr.
1. To revive with or as if with rest, food, or drink; give new vigor or spirit to.

2.
 website and other marketing presentation materials while delivering the same high-quality, critical data that has made them an absolute 'must read' for bank professionals demanding intelligent competitive market research information. Technology allows us to tailor these publications to specific, individual markets which make them both unique and relevant. Our on-line version adds the convenience of unlimited access anywhere, anytime."

"The response to our new look has been extremely gratifying grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
," noted Datatron Director of Research Mary Morgan. "We offered a 'sneak preview' to a sampling of our subscribers. They all found the new format very reader friendly and a handy reference piece when building concepts for their own marketing campaigns. Knowing what is happening around the country as well as around the corner provides a catalyst for new ideas "New Ideas" is the debut single by Scottish New Wave/Indie Rock act The Dykeenies. It was first released as a Double A-side with "Will It Happen Tonight?" on July 17, 2006. The band also recorded a video for the track.  while making sure there is no duplication duplication /du·pli·ca·tion/ (doo-pli-ka´shun)
1. the act or process of doubling, or the state of being doubled.

2.
 of others' efforts. Our newsletters provide a window on what is happening across the industry."

Since 1986, Datatron has been the leading provider of competitive market intelligence and sales and service quality evaluation programs for the financial services industry. Currently over 1,000 companies utilize Datatron's products and services to learn more about the market, their competitive landscape and the effectiveness of their delivery to the market.

For more information, call Datatron at 800-694-0089 or visit the company website at http://www.usd-datatron.com.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 12, 2005
Words:363
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