Datatrac's eTrac Platform Leverages Innovative Application of RFID Technology.Business Editors ATLANTA--(BUSINESS WIRE)--Dec. 3, 2003 Datatrac Corporation (www.dtrac.com), the leading solutions provider for the time-sensitive logistics industry, today announced it is incorporating Radio Frequency Identification See RFID. (RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. ) technology into eTrac, the company's Web-based information exchange network. Datatrac's eTrac solution enables delivery companies, cartage cart·age n. 1. The act or process of carting. 2. The cost of carting. cartage a fee charged for carting of goods. See also: Dues and Payment Noun 1. agents, couriers, shippers, and freight forwarders An individual who, as a regular business, assembles and combines small shipments into one lot and takes the responsibility for the transportation of such property from the place of receipt to the place of destination. to electronically transmit shipping information in real-time, including financial settlement and other applications that provide robust track and trace capabilities. With the incorporation of RFID technology to Datatrac's solution suite, eTrac users will be able to generate RFID tags An electronic identification device that is made up of a chip and antenna. For reusable applications, it is typically embedded in a plastic housing, and for tracking shipments, it is usually part of a "smart" packaging label. through the eTrac network as orders are placed. The RFID tag associated with an order is applied to the package during pickup. With RFID tags on the freight, the line-of-sight restrictions of bar code technology are removed, giving eTrac users more reliable track and trace capabilities. As freight moves through the delivery cycle, RFID technology enables higher accuracy and throughput by automating the data capture process in cross-docking and sorting operations. This advancement also reduces the need to breakdown pallets to discover content, and facilitates quicker and more accurate product information throughout the delivery chain. The solution works in conjunction with Datatrac's GPS enabled wireless solution, which provides real-time freight location and movement information. Steve Aninye, Datatrac's CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. said, "Datatrac customers will derive significant benefits from this innovative offering, including greater accuracy through automated data capture, timely status by capturing the information at the point of occurrence, minimized inventory shrinkage, unattended audited pick-up and drop-off capabilities, reduced OS&D (Overage Overage Apples mainly to convertible securities. Difference between how much common stock one party must sell and the other wishes to buy for the same amount of convertible in a swap. , Shortage and Damage) and improved time-keeping. The bottom line is that our users can tell who, what, when, where, without touching the freight." Aninye added, "The solution is platform agnostic ag·nos·tic n. 1. a. One who believes that it is impossible to know whether there is a God. b. One who is skeptical about the existence of God but does not profess true atheism. 2. and will work with our current customers' java-enabled handsets." The unique combination of GPS and RFID in the expedited freight delivery market is the industry's first. Datatrac CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Dennis Hogue, said, "We are excited to be the first to market with a bundled RFID/GPS solution in our space. I am very pleased that we are able to offer our customers a compelling technology capability that will allow them to drive costs down while continuing to enhance operational efficiencies through eTrac." Hogue continued, "Integrating GPS and RFID into our eTrac solution is another example of Datatrac's ongoing commitment to helping our customers leverage their technology investments to gain a competitive edge in the time sensitive logistics market." General availability of Datatrac's RFID solution is slated for the first quarter of 2004. Datatrac has partnered with Xterprise (www.xterprise.com), a Dallas-based leading RFID systems integrator to expedite the implementation of Datatrac's RFID offering. The partnership with Xterprise will include supply and delivery of the necessary hardware, tags, installation, and training. About Datatrac Corporation Datatrac Corporation is the leading solution provider for the time-sensitive logistics industry. Founded in 1977 and headquartered in Atlanta, GA, the company provides solutions to courier/messenger companies, expedited freight trucking companies and global airfreight air·freight n. 1. A system of transporting freight by air. 2. The amount charged for transporting freight by air. air forwarders. For more information, go to www.dtrac.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion