Datanautics Establishes New Facilities in Germany, Scotland.

Business Editors/High-Tech Writers

FREMONT, Calif.--(BUSINESS WIRE)--Dec. 17, 2003

Datanautics, Inc., a leading provider of analytic solutions that help companies use the Internet more effectively to build long-term, multi-channel customer relationships, today announced the establishment of two new European operations.

A new Customer Technology Support Center in Cologne, Germany, is focusing on meeting the growing needs of Datanautics' existing European-based companies, including T-Mobile and Lycos Europe.

The company is also establishing its European Research & Development Center (ERDC) in Stirling, Scotland, midway between Glasgow and Aberdeen. The ERDC mission is to assure that Datanautics' current software solutions -- Insight and G2 -- meet the needs of large enterprises globally seeking to interact with their customers through multiple channels, including online.

"The European market -- now linked and expanding through the European Union -- represents an enormous growth opportunity for Datanautics. Our European operations will not only allow us to respond quickly to the needs of our existing customers, but will give us access to the growing number of European retail and media companies looking to expand their online initiatives," said P.K. Karnik, President and Chief Executive Officer. "We intend to grow our R&D team in the UK as we aggressively expand our product offerings and their capabilities," he added.

"Bluwin is a prime example of a real time enterprise that requires daily visibility on our customers' use of our services. Datanautics' G2 product allows us to achieve this, but we must also have ready access to the company's support expertise to optimize the value we receive from the product," said Raul Martinez, Head of Web Technology. "Datanautics' presence here in Europe gives us access to the resources we need and visibility on the company's future directions," added Martinez.

Datanautics' products are the result of more than 200 man-years of R&D and are designed to enable companies to increase the effectiveness of their Internet marketing and merchandising initiatives, better manage customer interactions across multiple channels, and streamline business operations. The solutions transform volumes of complex Internet data into actionable information that executives and managers use to drive key business decisions and improve the return on their Internet investment. Customers include industry leaders such as Citicorp, Eastman Kodak, Lands' End, Macy's, Lycos Europe and Deutsche Telecom.

Datanautics is headquartered in Fremont, California and has international presence in the United Kingdom and Germany. The company can be reached at 510/580-4500 and further information is available at http://www.datanautics.com.