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Datalogics and MicroMass to Demonstrate High-Speed Print Personalization Capabilities at Xplor.


CHICAGO and RALEIGH, N.C.--(BUSINESS WIRE)--Nov. 10, 1997-- Datalogics, a leading supplier of publishing applications, and MicroMass Communications, a leader in personalization software, will demonstrate a high-speed print personalization solution at Xplor's Global Electronic Document Systems Conference & Exhibit, November 9-14, in Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation).
The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl.
.

Datalogics and MicroMass will demonstrate their Personalization Publisher software in Adobe(R) System Inc.'s booth at Xplor. The two companies will show the production speed capabilities of MicroMass's IntelliPrint(R) product combined with Datalogics automated page composition engine. Together, the companies' Personalization Publisher software will be showcased with the Adobe Portable Document Format (file format) Portable Document Format - (PDF) The native file format for Adobe Systems' Acrobat. PDF is the file format for representing documents in a manner that is independent of the original application software, hardware, and operating system used to create those documents.  (PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format. ) and Adobe PostScript(R) Extreme(R) printing solutions.

MicroMass' IntelliPrint(R) provides a sophisticated tailoring method over traditional techniques like mail merge Printing customized form letters. A common feature of a word processor, it uses a letter and a name and address list. In the letter, Dear A: Thank you for ordering B from our C store..., A, B and C are merge points into which data are inserted from the list.  and variable printing. Historically, individualized in·di·vid·u·al·ize  
tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es
1. To give individuality to.

2. To consider or treat individually; particularize.

3.
 print communication could only be achieved through high-cost, time-consuming custom programming. At production time, IntelliPrint(R) ties into existing databases and dynamically generates a personalized piece for each person, based on their individual needs and preferences.

Datalogics' expertise in automated page composition enables the output of these documents at true production speeds. The combination of sophisticated personalization with high-speed composition makes this a viable choice for advertising, statement generation, benefit booklets, and any document requiring either reader specific information or customer specific appeal. Additionally, this will be the first public demonstration of Datalogics' new GUI (Graphical User Interface) A graphics-based user interface that incorporates movable windows, icons and a mouse. The ability to resize application windows and change style and size of fonts are the significant advantages of a GUI vs. a character-based interface.  composition formatting tool, binding the function of formatting for automated composition to Adobe's FrameMaker(R) 5.5 product.

Datalogics is a leading worldwide system supplier for the most demanding publishing applications. For more than 30 years, Datalogics has helped define the standard of database publishing Using desktop publishing to produce reports of database contents. See desktop publishing.  and automatic pagination (1) Page numbering.

(2) Laying out printed pages, which includes setting up and printing columns, rules and borders. Although pagination is used synonymously with page makeup, the term often refers to the printing of long manuscripts rather than ads and brochures.
 for large documents, providing mission-critical products that solve even the most complex and demanding composition and publishing needs. Datalogics continues to be an industry leader providing expertise and technology that delivers integrated best-of-breed solutions. Datalogics products are used for applications in the defense, automotive, aerospace, legal, pharmaceutical, insurance and commercial printing industries. For more information, visit http://www.datalogics.com.

Based in Raleigh, N.C., MicroMass Communications provides a comprehensive range of personalization software products and services that enable companies to communicate individually with each member of their customer base. MicroMass has provided relationship marketing technology and services to the healthcare industry since 1994, and is now bringing its technology to other industries like financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, manufacturing and telecommunications. In addition to selling its products through its direct sales force, the company partners with leading companies to deliver integrated personalization solutions to a broad range of customers. For more information, visit http://www.micromass.com.

EDITOR'S NOTE Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: There is an "at" symbol following "dcody" and "skirby" in the e-mail addresses below. This symbol may not appear properly in some systems.

CONTACT: Datalogics, Inc.

David Cody, 312/853-8306

dcody@datalogics.com

or

MicroMass Communications, Inc.

Sam Kirby, 919/851-3182

skirby@micromass.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 10, 1997
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