Datalink Launches New Marketing Initiative.Business Editors & Technology Writers MINNEAPOLIS--(BUSINESS WIRE)--Oct. 20, 2000 "Information Means the World" is the Campaign Theme Datalink Corporation Datalink Corporation (NASDAQ: DTLK) is an American data storage corporation with operations throughout the United States. The company engages in the design, installation, and support of data storage infrastructures that store, protect, and provide continuous access to (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DTLK), an independent storage system architect headquartered in Minneapolis, Minnesota “Minneapolis” redirects here. For other uses, see Minneapolis (disambiguation). Minneapolis (pronounced IPA: /ˌmɪniˈæpəlɪs/) is the largest city in the U.S. , announced today that the Company is launching its most significant marketing initiative to date, aimed at capturing a larger share of the growing data storage market. Datalink's new branding campaign includes business and industry-trade print advertising, Web development, collateral materials, event marketing and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Datalink is also unveiling a new logo as part of the marketing campaign. "Datalink's marketing initiative communicates an important message to clients - that their information is in the hands of the people most passionate about it and who have the distinct ability to transform it into power," stated Greg Meland, Datalink president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our reputation for excellence and service leadership in designing, building, and supporting information storage architectures has been earned by one of the best teams in the industry - the Datalink team. Our marketing campaign enables us to build upon this success, increase market awareness, and ultimately, capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. growing market opportunities." "The role of data is changing dramatically," commented Meland. "Companies used to look at data from a tactical standpoint, and now it's much more strategic as companies both warehouse and mine their data stores. Our new theme line, `Information Means the World(R)', is indicative of the power of managed data. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. computer-industry research firm estimates, the storage industry is growing at a double-digit rate and will continue that pace for the next few years as today's organizations need storage to handle growing data requirements. "Datalink is well-positioned to take advantage of the growing demand for storage-area networks as well as network-attached storage See NAS. . We have great customers and a tremendously high customer satisfaction rate, coupled with an enviable engineer-to-sales ratio. This initiative will help extend our message further into the marketplace," he said. Since January 2000, Datalink has added five new offices as part of its overall sales and marketing efforts. The new offices are located in San Diego; Pittsburgh; Austin, Texas; Raleigh, N. C.; and Portland, Ore. Datalink's customers include 3M Corporation, Anheuser-Busch Companies, Inc., BellSouth.net Inc., Brocade Communications, Inc., Comdisco, Inc., Kemper Insurance, and Sportsline.com. In May 2000, Datalink was named to Business Week's list of 100 Hot Growth Companies. ABOUT DATALINK: Datalink Corporation, based in Minneapolis, Minnesota, is the nation's leading independent architect of enterprise-class information storage infrastructures. As an independent, Datalink designs, builds, and supports information storage architectures using the best possible technologies. Datalink's customized storage infrastructures ensure information availability, storage, protection, and continuity for clients worldwide. For more information on Datalink, call 1-800-448-6314, e-mail info@datalink.com or visit http://www.datalink.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Statements in this press release regarding Datalink Corporation's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Prospectus and information contained in reports filed with the U.S. Securities and Exchange Commission. |
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