Datacore Marketing, Inc. www.datacoremarketing.com.

Consolidation in the agri-business industry is nothing new--from the family farm all the way through the supply-chain. Marketers are also feeling the squeeze as the expectation to do more with less budget still prevails. Given this landscape, the need for customer-centric intelligent marketing has never been more critical to success in this industry than it is today.

DATACORE partners with their clients to organize data into relevant knowledge to improve marketing effectiveness. By looking at data through a "marketing lens," DATACORE helps its clients build the foundation for a well-defined approach to integrated marketing.

DATACORE has developed a model for leveraging data and technology and integrating communication strategies. C.O.R.E. is centered on four strategic pillars: Connecting customers and prospects; Organizing marketing responses; Relating customer information; and marketing activity and Evaluating marketing results. The model captures touch points to drive behavior analysis, operational efficiencies, customer intelligence, results tracking, and future marketing decisions. The result is an integrated marketing strategy built on a data and technology foundation.

For more information, contact Dan Carrothers at 877/471-0605, or [e-mail].