Datacore Marketing, Inc. www.datacoremarketing.com.Consolidation in the agri-business industry is nothing new--from the family farm all the way through the supply-chain. Marketers are also feeling the squeeze Squeeze 1. In financial terms, a period of time when borrowing is difficult. 2. In general business terms, times when increasing costs cannot be passed onto consumers. The decrease in profits is said to be caused by a "squeeze" on profit margins. as the expectation to do more with less budget still prevails. Given this landscape, the need for customer-centric intelligent marketing has never been more critical to success in this industry than it is today. DATACORE partners with their clients to organize organize /or·ga·nize/ (or´gan-iz) 1. to provide with an organic structure. 2. to form into organs. or·gan·ize v. 1. data into relevant knowledge to improve marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). . By looking at data through a "marketing lens," DATACORE helps its clients build the foundation for a well-defined well-de·fined adj. 1. Having definite and distinct lines or features: a well-defined silhouette. 2. approach to integrated marketing. DATACORE has developed a model for leveraging data and technology and integrating communication strategies. C.O.R.E. is centered on four strategic pillars: Connecting customers and prospects; Organizing For other uses, see Organising model and Union organizer. Organizing is the act of rearranging following one or more s. It can also be seen as the opposite of messing up. One organized opposite could be disordered, since ordered is almost synonymous. marketing responses; Relating customer information; and marketing activity and Evaluating marketing results. The model captures touch points to drive behavior analysis, operational efficiencies, customer intelligence, results tracking, and future marketing decisions. The result is an integrated marketing strategy built on a data and technology foundation. For more information, contact Dan Carrothers at 877/471-0605, or dcarrothers@datacoremarketing.com. |
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