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Datacard debuts new, low-cost digital photo ID system at CardTech/SecurTech '97.


ORLANDO Orlando, city, United States
Orlando (ôrlăn`dō), city (1990 pop. 164,693), seat of Orange co., central Fla., in a lake region; inc. 1875. In a citrus fruit and farm area, it is one of the world's most visited vacation spots.
, Fla.--(BUSINESS WIRE)--May 20, 1997--DataCard Corporation introduced a digital photo ID system today at CardTech/SecurTech '97 that offers plug-and-play simplicity, powerful database capabilities and a breakthrough list price of $5,495 (U.S.).

The new DataCard(R) ID Express(TM) photo ID system makes secure, digital photo IDs affordable for corporations, schools, local governments and other cost-conscious organizations, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Richard Swingle Swin´gle

v. i. 1. To dangle; to wave hanging.
2. To swing for pleasure.
v. t. 1. To clean, as flax, by beating it with a swingle, so as to separate the coarse parts and the woody substance from it; to scutch.
, senior vice president of DataCard's instant issuance business unit.

"Organizations around the world rely on our high-volume digital photo ID solutions for a variety of mission-critical applications," Swingle said. "By introducing this new, low-priced system, we've made the technology affordable for organizations of all sizes."

"Now, even the most cost-conscious organizations can afford a high-quality photo ID system that offers the DataCard heritage of industry-leading performance, dependability dependability - software reliability  and reliability," Swingle added.

The DataCard ID Express system allows users to capture photos and print secure, full-color photo IDs in just a few minutes. An intuitive user interface makes the system easy to use, even for first-time operators. And a compact, foolproof printer -- which features easy-to-load supplies, an operator-replaceable printhead printhead ncabeza impresora

printhead ntête f d'impression

printhead print nDruckkopf m
 and other cost-cutting innovations -- makes the printing process smooth and productive.

"If you can point-and-click with a mouse, you can produce photo ID cards with ID Express," Swingle said. "This simplicity is important, because the people using the system won't be photo ID experts. They want the product to be easy to operate-and ID Express delivers."

Unlike other low-cost photo ID systems, the DataCard ID Express system offers a variety of card templates and an easy-to-use card design capability. This makes it easy for end-users to create customized cards with their choice of full-color photos, logos, text, bar codes, encoded magnetic stripes A small length of magnetic tape adhered to credit cards, badges, permits, passes and tokens. The tape is read by magnetic stripe readers incorporated into ATMs, identification readers and payment terminals.  and personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. .

"The card design flexibility allows organizations to create distinctive ID cards for employees, students, contractors, vendors and visitors," Swingle said. "So, it's easier to identify precisely who should -- and who should not -- be in or around your facilities."

Bar code printing capability, along with optional magnetic stripe encoding See encode.  or smart card personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  features, make cards compatible with a variety of automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 systems, including access control and time-and-attendance systems.

"Many organizations are moving to card-based systems that allow employees, students and members to use an ID card to enter facilities, make purchases and check out phones, cars, books and other types of property," Swingle said. "The bar code, magnetic stripe and smart card capabilities of ID Express provide a perfect fit for these automated systems."

In addition to secure photo ID cards, the DataCard ID Express system allows users to create a powerful image database that can be used for a variety of applications -- including new employee reports and full-color employee or student rosters and photo phone directories.

"Our system allows organizations to make full use of the images they capture," Swingle said. "For example, a corporation can create a point-of-entry ID verification system. Or a teacher can use a full-color class roster to become familiar with students before the first day of class."

This database capability, along with the card design flexibility and point-and-click simplicity, set the DataCard ID Express system apart from other low-cost alternatives, according to Swingle.

"ID Express represents an important breakthrough for corporations, schools, health clubs, local governments and other cost-conscious organizations," Swingle said. "Because for the first time, they can afford the power, flexibility and security of a digital photo ID system."

DataCard Corporation, a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Minneapolis, Minn., is a world leader in innovative plastic card solutions. The company offers a spectrum of card-related products and services, including digital photo ID systems, badging services, card personalization systems, transaction terminals and systems integration services. (www.datacard.com)

CONTACT: DATACARD

Mark Iverson

(612) 988-1763

mark_iverson@datacard.com
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 20, 1997
Words:624
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