Datacard Group Leads EMV Migration Solutions in Asia Pacific Region.

Smart Card Personalization Expertise with End-to-End Technology Solutions and Local Support

HONG KONG -- Datacard Group, the world leader in secure ID and card personalization solutions, announced that it continues to build market dominance in key Asia Pacific markets with a complete end-to-end solution for EMV card issuance.

"Datacard Group places an extraordinary value on security. Our global commitment is demonstrated through constant innovation and investment in advanced technology," commented Angus McDougall, senior vice president for Asia Pacific/Japan. "To deliver this next generation of EMV-based card issuance systems in countries such as Indonesia, Australia and Hong Kong is a tremendous tribute to our credentials as the leading regional supplier."

With emerging countries entering the market and burgeoning demand for multi-applications on a single card, enhanced EMV card issuance systems offer increased identification protection by incorporating new security features. The flexibility of the new solution from Datacard allows for increasing security levels as needs change and as global identification technology evolves. The equipment and software's ability to handle any card type is another advantage because card issuers have more flexibility in selecting the most cost-effective chip platform.

Datacard Group's complete end-to-end solutions include:

* Systems and equipment to personalize embossed and flat cards including smart cards 

* Strong logical and physical security, with multiple ways to protect cardholder and production data and system access

* Datacard([R]) Certified Supplies and Datacard(SM) Global Services give issuers a more affordable way to acquire premium systems for a variety of profitable applications

Datacard has committed significant resources to serve the needs of its customers. New manufacturing facilities in China, sales offices and an EMV road show in Vietnam demonstrate the ways the company has invested for the long-term. With the help of in-country distributors, Datacard has built solid relationships with leading institutions.

"Technology being adopted today provides these countries with a flexible platform to pursue card issuance initiatives," said McDougall. "The early adopters will stand out as leaders, extending technology and delivering improved security and convenience."

Datacard Group offers the world's best-selling secure ID and card personalization solutions. The company's portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries (www.datacard.com).