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Datacard Group Launches Next Generation Color Personalization Technology.


Innovative technology offers unprecedented color printing “colour separation” redirects here. For other uses, see colour-separation overlay.
Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing).
 capabilities to strengthen card security and enhance speed to market

PARIS Paris, in Greek mythology
Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt.
 -- Datacard Group, the world leader in secure ID and card personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solutions, today unveiled the Datacard([R]) Artista([R]) VHD (Very High Density) A term applied to storage devices from time to time to indicate a higher capacity.  retransfer color printing module for the Datacard([R]) MX6000[TM] card issuance system at CARTES 2006. This innovative new technology provides edge-to-edge, full-color print and card personalization capabilities at speeds of up to 1,500 cards per hourafully inline with a broad spectrum of other personalization technologies. The Artista VHD module combines retransfer printing technology with 600 dpi pigment inks to deliver images that rival litho-printed card quality while providing card-to-card uniqueness and security elements not available through traditional methods.

"The Artista VHD module puts revolutionary new color card printing capabilities into the hands of card issuers," said Kymberly Wiggin-Eide, director of central issuance product line marketing for Datacard Group. "It's a high quality, cost effective solution for the small job sizes and specialty cards that are a daily reality for many card issuers."

This on-demand print capability allows issuers to efficiently consolidate small jobs, provides them with a solution to issue differentiated cards, and helps operations reduce inventory costs, stock outages and scrap costs.

The retransfer design allows card issuers to easily print on a broad spectrum of card stocks including polycarbonate A category of plastic materials used to make a myriad of products, including CDs and CD-ROMs. , cards with contact and contactless smart card A smart card that uses radio frequencies to provide a wireless connection to the reader. The transmission range is only a couple of inches, but allows the card to be quickly passed by a reader in applications such as secured entrances. See smart card and UltraCard.  chips, and cards with irregular surfaces. Process colors, spot colors, metallic colors and UV inks provide vivid images and enable customized card designs.

"The module's 1,200 dpi variable microprinting Microprinting is one of many anti-counterfeiting techniques used most often on currency and bank checks, as well as various other items of value. Microprinting involves printing very small text, usually too small to read with the naked eye, onto the note or item.  capability, which is unrivaled in the industry, significantly enhances the security of driver's licenses, national IDs and other secure ID cards," said Pat Galbraith, MX6000 system product manager. "The unique pigment ink technology helps prevent UV fading and provides advanced plasticizer plas·ti·ciz·er  
n.
Any of various substances added to plastics or other materials to make or keep them soft or pliable.


plasticizer or -ciser
Noun
 resistance for durability and card life, which are essential to ID card programs," he added.

Expected in early 2007, the Artista VHD module will be an option for all new and existing MX6000 systems.

Datacard Group offers the world's best-selling secure ID and card personalization solutions. The company's portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries (www.datacard.com).
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 7, 2006
Words:379
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