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Datacard Group Introduces Financial Card Printer Ideal for Decentralized Issuance.


Card printer provides features designed for the financial market at a desktop printer price

MINNETONKA, Minn. -- Datacard Group, the world leader in secure ID and card personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solutions, today introduced the Datacard([R]) FP65[TM] financial card printer. Designed specifically for the instant issuance of flat graphic or pre-embossed financial cards, the FP65 printer empowers banks, retailers and others to put cards directly in the hands of their customers at a branch bank or retail location.

"The instant issuance of cards puts immediate purchasing power Purchasing Power

1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase.

2.
 and convenience in the hands of consumers," said Connell Smith, vice president of desktop solutions for Datacard Group. "The FP65 printer is an extremely affordable solution for banks and retailers who want to make the shift to decentralized de·cen·tral·ize  
v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es

v.tr.
1. To distribute the administrative functions or powers of (a central authority) among several local authorities.
 issuance."

"It is the only desktop printer available on the market today that can print either flat graphic financial cards or personalize per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 pre-embossed cards," Smith continued. "It truly embodies Datacard Group's deep understanding of its financial and retail customers and its industry leadership in desktop printer technology."

Equipped with magnetic stripe A small length of magnetic tape adhered to credit cards, badges, permits, passes and tokens. The tape is read by magnetic stripe readers incorporated into ATMs, identification readers and payment terminals.  encryption to prevent unauthorized interception during network transmission, the FP65 card printer also maximizes physical security with a hardware lock suite that secures the input hopper, cover and card reject mechanism. It issues financial cards on demand without the time and risk of compromise that comes with mailing centrally issued cards, improving speed to market while reducing the cost of issuance and building cardholder card·hold·er  
n.
One who holds a card, especially a credit card.



cardhold
 loyalty.

Datacard Group offers the world's best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 secure ID and card personalization solutions. The company's portfolio includes systems for high-volume card issuance, card delivery, secure ID issuance and passport production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries (www.datacard.com).
COPYRIGHT 2007 Business Wire
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Publication:Business Wire
Date:Oct 18, 2007
Words:286
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