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Datacard Group Accelerates Card Delivery with a Fast, Stand-Alone Solution.


New Datacard([R] )MXD MXD Mixed
MXD Mixed Mail (US Postal Service)
MXD Mixed Cell Count (blood)
MXD Multiple XML Documents (file)
MXD Maximum Diadic
[TM] Mailer (1) An e-mail program. See e-mail program.

(2) A message sent by an e-mail program.

(3) A person or organization sending e-mail.
 card delivery system helps high-volume card issuers maximize speed, capabilities and cost-efficiency

MINNETONKA, Minn. -- Datacard Group, the world leader in secure ID and card personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solutions, today announced the launch of the Datacard([R]) MXD([TM]) Mailer card delivery system, a high-volume, stand-alone system that processes up to 3,000 customized carriers per hour.

"Many card issuers prefer to segment their card issuance process into discrete steps to optimize their throughput and the utilization of their capital equipment," said Katherine Boosalis, manager of delivery, fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 and packaging marketing for Datacard Group. "The MXD Mailer system aligns perfectly with this strategy while continuing to deliver the one-to-one marketing capabilities that build customer loyalty."

Built on proven Datacard technologies, the MXD Mailer system can replace multiple systems or manual steps with a single, automated process. The system reads magnetic stripes A small length of magnetic tape adhered to credit cards, badges, permits, passes and tokens. The tape is read by magnetic stripe readers incorporated into ATMs, identification readers and payment terminals. , bar codes or smart card chips on pre-personalized cards and matches each card with a data record. When accuracy is verified, the system prints a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 carrier, affixes cards and prepares the carrier for inline envelope insertion.

Innovative features, such as the high-capacity stacker, help increase productivity as operators can perform other tasks before clearing the stacker. The new multi-card buffer module stages cards during data verification to help ensure they are placed in the correct order on the form at optimal speeds. The system also offers dual page personalization, a unique capability that significantly increases real estate on card carriers for customized marketing and branding messages.

To drive operational efficiencies, the MXD Mailer system and the latest Datacard([R]) card issuance systems utilize a common intuitive graphical user interface graphical user interface (GUI)

Computer display format that allows the user to select commands, call up files, start programs, and do other routine tasks by using a mouse to point to pictorial symbols (icons) or lists of menu choices on the screen as opposed to having to
. As a result, issuers can add the MXD Mailer system to their site with minimal end-user training.

"The MXD Mailer system provides the technologies card issuers need to create powerful, personalized mailings quickly and efficiently in a stand-alone format," Boosalis said. "Essentially, it gives issuers a cost-effective way to capture cardholders' attention without sacrificing performance."

Datacard Group offers the world's best-selling best·sell·er also best seller  
n.
A product, such as a book, that is among those sold in the largest numbers.



best
 secure ID and card personalization solutions. The company's portfolio includes systems for high-volume card issuance, card delivery and fulfillment, secure ID issuance and passport production, plus extensive service and supply offerings. Datacard Group serves customers in more than 120 countries (www.datacard.com).
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Jul 30, 2007
Words:378
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