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Datacard 9000 Series Card Issuance System Hits Milestone; World's Best-Selling High-Volume System Grows Stronger.


Business Editors & Technology Writers

CardTech/SecurTech 2002

NEW ORLEANS--(BUSINESS WIRE)--April 23, 2002

Datacard Group today announced the 3,000th sale of its flagship high-volume card issuance system at the CardTech/SecurTech 2002 Conference in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded .

Leading card issuers and service bureaus around the world have made the 9000 Series System the best-selling solution for high-volume issuance of personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 plastic cards for several years. System capabilities include smart card personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , magnetic stripe A small length of magnetic tape adhered to credit cards, badges, permits, passes and tokens. The tape is read by magnetic stripe readers incorporated into ATMs, identification readers and payment terminals.  encoding, full-color printing, high-speed embossing embossing, process of producing upon various materials designs or patterns in relief by mechanical means. The material is pressed between a pair of dies especially adapted to its hardness and the depth of the design needed. , topcoat application and inline forms printing and handling.

A hallmark of the 9000 Series System is a modular design In the context of systems engineering, modular design — or "modularity in design" — is an approach aiming to subdivide a system into smaller parts (modules) that can be independently created and then used in different systems to drive multiple functionalities.  that allows customers to add new capabilities or upgrade existing features quickly and easily. When customers want to increase the power of the system or add new features to cards or carrier forms, they can simply add new modules, rather than purchasing entirely new card systems.

"When we first introduced the system, we promised our customers that we would protect their investment by aggressively developing new modules and continually increasing the power of the system," said Kent Shields, senior vice president and general manager of Datacard's hardware division. "Today, our commitment to that promise is as strong as ever. We continue to introduce new modules and help to create new market opportunities for our customers."

"We work hard to anticipate emerging market needs and develop system capabilities that allow our customers to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 them. We want to help create new revenue opportunities, not just react to them," Shields said. "This forward-thinking approach has provided our customers with long-term investment protection and a springboard for new product ideas."

Shields said the 9000 Series System milestone provides a good time to reflect on the success of the system, but the best is yet to come. "Consumer demands and competitive pressures are changing," Shields said. "We will anticipate those changes and provide 9000 Series System customers with real, measurable advantages."

Datacard Group provides software, systems and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  needed to build profitable card programs. The company's solutions portfolio also includes a complete line of secure digital identity systems and card personalization systems. Datacard Group is privately held and based in Minnetonka, Minn. Datacard Group serves customers in more than 120 countries. (www.datacard.com).
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 23, 2002
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