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DataUnison Brings eBay Market Data to New Industries.


VICTORIA, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
 -- Canadian based market data firm DataUnison (www.dataunison.com) is officially launching its eBay Market Data Reseller service. Data provision, customization, analysis and services offered by the firm will make eBay Market Data a key component to critical decision making to more industries outside of the eBay ecosphere e·co·sphere  
n.
The regions of the universe, especially on the earth, that are capable of supporting life; the biosphere.



ecosphere  
, including brand manufacturers, major retailers, and research firms.

Since the ground-breaking deal was finalized See finalization. , DataUnison has seen tremendous demand for their services from firms wishing to utilize the comprehensive data set for a variety of applications.

"Every day it amazes me to hear the different ideas and applications people have for this information," says DataUnison Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Anthony Sukow. "From in-store trade-in and buy-back programs to product valuation for insurance adjusters and tax deductions Tax deduction

An expense that a taxpayer is allowed to deduct from taxable income.


tax deduction

See deduction.
, the value of eBay Market Data has created a scope of applications that is very exciting."

By licensing eBay Market Data, DataUnison is able to provide organizations with closed listing data that is collected every day on the millions of items bought and sold on eBay.com. The data set is extensive with historical data available two years into the past. Now, industry giants like tech manufacturers, fashion brand owners, entertainment distributors, and major retail chains have the intelligence at their disposal to make critical business decisions. The result of this collaboration provides key business intelligence to help companies decide when to launch new products, when to switch distribution channels, and how their brands compare to others in their industry sectors.

With over $44.3 Billion worth of goods sold in 2005 and over 180 million registered users worldwide, the eBay marketplace is a valuable source for data on consumer buying and selling patterns.

For DataUnison the transition to selling data licenses was natural. In the last two years the firm has developed data management techniques and processes that have quickly established it as the industry leader in the online market research industry.

Current value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  offered by DataUnison include data field and category customization, tailored user interface development, database integration, customized research reports and an XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 market research API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. . Additionally, DataUnison brings flexibility with the type of licenses sold including the ability to create customized data licenses tailored to specific corporate audiences.

DataUnison plans to launch new data sets within the coming weeks. These new data sets include demographic, geographic, purchase pattern, and shipping data in addition to five international data sets. For more information regarding the eBay data that is available and how it can help your company please contact Greg Gunn at greg@dataunison.com, or 250-483-3272.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 21, 2006
Words:426
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