DataSynapse Selects Articulate Communications Inc. to Spearhead PR, Industry Analyst Activities; Grid Computing Innovator Taps Articulate as Critical Marketing Partner.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Nov. 17, 2003 Articulate Communications Inc., a specialist in business-to-business and technology PR, today announced that it will provide media and supporting communications services for DataSynapse, Inc., a New York-based company that provides grid computing grid computing, the concurrent application of the processing and data storage resources of many computers in a network to a single problem. It also can be used for load balancing as well as high availability by employing multiple computers—typically personal infrastructure solutions for on-demand computing See utility computing. . "As a pioneer in grid computing, DataSynapse is at the forefront of an emerging technology market, and we needed a PR partner with the core competency A core competency is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):
Articulate will drive DataSynapse's editorial and industry analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. programs and manage and execute a thought-leadership campaign to elevate the company's visibility among its target technology and vertical market audiences, including financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , energy and industrial. "At Articulate, we work with the some of the best and brightest technology companies to help them communicate their strategies and sell their products," said Laura Grimmer, Articulate president and chief executive officer. "Grid computing is an incredibly hot segment today, with companies from IBM and Microsoft See Microsoft and IBM. and Intel sizing up the market to identify growth opportunities. DataSynapse is an up-and-coming technology company to watch." About DataSynapse DataSynapse, Inc. (www.datasynapse.com) provides the only application operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. that distributes applications in real-time across a virtual pool of enterprise computing resources. DataSynapse's GridServer creates a self-managed grid computing infrastructure, generating unparalleled levels of application scalability, performance and reliability, while optimizing computing resources and measurably increasing revenues. The software solves compute- and data-intensive bottlenecks and scalability constraints by optimizing resources from mainframes and clusters to servers and desktops - whether dedicated or underutilized - without a complex and costly architecture. The software integrates easily with legacy applications, next-generation development and Web services running on Linux, Unix or Windows systems, accelerating time to production. About Articulate Communications Inc. Articulate Communications Inc. (www.articulatepr.com) specializes in helping business-to-business and technology executives articulately market their company, products and services to their target audiences. Articulate's professionals work with client companies to create and convey concise messages that map to business objectives; draw on their deep technology industry knowledge to produce clear communications programs; and create and execute against strategic plans with defined goals and measurable objectives to deliver rapid results. Articulate Communications clients include Ross Systems (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ROSS), Millennial Net, Netilla Networks, Prescient pre·scient adj. 1. Of or relating to prescience. 2. Possessing prescience. [French, from Old French, from Latin praesci and Acsis, Inc. |
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