DataSage, Inc. Names Ken Gardner to Board of Directors; Industry Veteran to Help Steer Customer Relationship Marketing Company.READING, Mass--(BUSINESS WIRE)-- Nov. 24, 1998-- DataSage, Inc., a leading provider of data warehouse-enabled data mining and customer relationship marketing technology, today announced it has added Kenneth C. Gardner to its board of directors. Gardner is currently president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sagent Technology, provider of the leading turnkey See turnkey system. solution for bringing data marts A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. to the Web. "Ken's ability to match customer needs with appropriate technology is unmatched in the software industry," said David Blundin, president and CEO of DataSage, Inc. "Now on his fourth highly successful start-up Start-up The earliest stage of a new business venture. , Ken has the experience and extraordinary track record that will benefit us greatly as we enter our next phase of growth." Gardner co-founded the highly successful Sagent Technology, Inc. in June 1995. Prior to Sagent, Gardner was vice president of products at Borland International (now Inprise). Earlier he was president, CEO and a founder of ReportSmith, Inc., which was purchased by Borland in 1994, and before that he was president of Viewpoint Systems. He has also held senior management positions at Tesseract and Tymshare, Inc. "DataSage was correct in focusing its efforts on delivering solutions that apply data mining technology to business problems, wisely choosing the promising customer relationship marketing marketplace," Gardner said. "I believe that DataSage's package of comprehensive tools along with the appropriate expertise is a winner." About DataSage DataSage, Inc. develops and markets integrated software Separate software components or applications that have been combined into one package. See integrated software package. solutions for customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), helping organizations to grow and retain high-value customer relationships for maximum profitability. DataSage offers a complete software solution that combines world-class consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" with data mining technology to analyze vast amounts of customer transaction data to measure and inform decision-makers to the impact their business decisions have on customer behavior. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion