DataMirror Helps Debenhams Gear Up For Busiest Wedding Season Yet.Business Editors TORONTO--(BUSINESS WIRE)--July 16, 2001 DataMirror (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DMCX)(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :DMC DMC Devil May Cry (video game) DMC Detroit Medical Center DMC Darryl McDaniels (rapper) DMC Destination Management Company DMC Del Mar College (Corpus Christi, TX) .) UK's Largest Bridal List Relies on DataMirror Technology for e-Business Integration and Resiliency DataMirror Corporation (NASDAQ:DMCX)(TSE:DMC.), a leading provider of enterprise application integration and resiliency solutions, today announced that Debenhams, the UK's largest bridal list registry, expects to handle over 35,000 wedding lists in 2001 using its Transformation Server technology. DataMirror Transformation Server is used to synchronise information in real-time between Debenhams' web site, call centre and its 96 stores around the world. "Summer is obviously our major time in terms of wedding lists - and this year promises to be our busiest yet," commented Bill Maginn, e-Commerce Production and Development Controller, Debenhams. "Last year over 700,000 guests purchased gifts. As a company we strive to ensure that every transaction on every wedding list goes smoothly and using DataMirror's Transformation Server helps us to achieve this objective. It enables us to integrate data in real-time, allowing people to make purchases in store, over the phone or via the web site safe in the knowledge that they are not making duplications." The Debenhams bridal registry A bridal registry is a system designed by department stores for the purpose of allowing an engaged couple to manage the purchase of gifts for their wedding. From what is available at the store, the couple creates a list of items that they would like to receive, then the list is service is designed to be convenient, easy to use, and transparent to the end user. The bride and groom use a handheld device in store to scan the bar code of the items they want on their list. This information is downloaded onto Debenhams central system, and using DataMirror Transformation Server, the up-to-date list is synchronized and flowed to all Debenhams stores, the call centre and the web site. Guests can either make purchases in their local store, through a dedicated call centre or online. As soon as a guest buys an item, it is removed from the central system ensuring that purchases are not duplicated. In addition, it allows the bride and groom to track the current status of what has been bought from their wedding list and to change their list online. The bride and groom can view their wedding list either on a touch screen in-store or via www.debenhams.com. DataMirror Transformation Server integrates critical data across the three different purchasing channels and also two different server platforms and two different data environments. The disparate systems incorporate IBM's DB2 database running on a central iSeries (AS/400) platform and Microsoft's SQL Server An earlier relational DBMS from Sybase and from Microsoft. Sybase introduced SQL Server in 1988 for various Unix versions. In that same year, with help from IBM, Sybase created an OS/2 version that Microsoft licensed and branded as Microsoft SQL Server. database on Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. NT. Debenhams has also chosen DataMirror High Availability Also called "RAS" (reliability, availability, serviceability) or "fault resilient," it refers to a multiprocessing system that can quickly recover from a failure. There may be a minute or two of downtime while one system switches over to another, but processing will continue. Suite to provide a disaster recovery and data resiliency solution for their business-critical iSeries data in the event of planned or unplanned system downtime. "Real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided. Some uses of this term confuse it with the term dynamic data. integration and resiliency is key to the success of Debenham's wedding list service, and the high performance, flexibility and reliability of Transformation Server enables the company to provide unparalleled customer service," said Nigel Stokes, Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DataMirror Corporation. Customer uptake of the Wedding List service has been strong with about 15% of purchases now made online. The success of the Wedding Service has received widespread industry recognition. It has won the Queen's Award for Enterprise The Queen's Award for Enterprise is an award for British companies and other organizations who excel at international trade, innovation or sustainable development. The prestigious award is the greatest accolade a British company can receive. , given for innovation, as well as the Retail Week Customer Initiative of the Year Award in 2000 and The Retail Technology Award in 2001. About Debenhams With 96 department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. throughout the United Kingdom and the Republic of Ireland, as well as in Bahrain, Kuwait, Dubai, Qatar and Budapest, Debenhams is globally recognised as a market leader in the retail industry. Debenhams also operates the UK's largest Wedding Service, with over 700,000 guests purchasing gifts from Debenhams last year and over 35,000 lists forecast to be completed during 2001. Debenhams' fully transactional web site (www.debenhams.com) gives customers the opportunity to make use of the online wedding list service and purchase from a range of merchandise including flowers, lingerie and electrical goods. Debenhams also produces a home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. catalogue, Debenhams Direct, featuring over 500 pages and distributed to over 350,000 UK households. About DataMirror Solutions DataMirror Transformation Server transforms the experience of doing business by delivering real-time data flows to the people who need it. Transformation Server technology keeps data flowing from one end of the enterprise to the other and helps people work faster and smarter now. It lets users capture, transform and flow their data in real-time between DB2 UDB (DB2 Universal DataBase) An enhanced and very popular version of DB2 that combines relational and object database technology as well as various query optimization techniques for parallel processing. , Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. , Oracle and Sybase across UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). , Linux, Microsoft Window NT/2000, OS/400 and OS/390. DataMirror iDeliver software extends the capabilities of Transformation Server by allowing companies to securely filter and publish corporate data via the Internet. DataMirror High Availability Suite is a single integrated product for continuous business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets in iSeries (AS/400) environments. It captures iSeries objects and database transactions from primary iSeries systems and mirrors them in real-time to one or more secondary iSeries. High Availability Suite can detect primary system failure and invoke operational switching to enable continuous availability. It is engineered specifically to save companies time and system resources (1) In a computer system, system resources are the components that provide its inherent capabilities and contribute to its overall performance. System memory, cache memory, hard disk space, IRQs and DMA channels are examples. typically required in high availability implementations. About DataMirror Corporation DataMirror (Nasdaq: DMCX; TSE: DMC) delivers solutions that let customers integrate their data across their enterprises. DataMirror's comprehensive family of products unlocks the experience of now(TM) by providing advanced real-time capture, transform and flow (CTF CTF Capture The Flag CTF Child Trust Fund (UK) CTF Canadian Tax Foundation CTF Canadian Taxpayers Federation (lobby group) CTF Canadian Television Fund CTF Canadian Teachers' Federation ) technology that gives customers the instant access, integration and availability they demand today across all computers in their business. Over 1,400 companies use DataMirror to integrate their data. Real-time data drives all business. DataMirror is headquartered in Toronto, Canada, and has offices worldwide. DataMirror has been ranked in the Deloitte and Touche Fast 500 as one of the fastest growing technology companies in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . For more information, call 1-800-362-5955 or visit the DataMirror web site at www.datamirror.com. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: "Safe Harbor" Statement under the United States Private Securities Litigation Reform Act of 1995: Forward-looking statements in this press release, including statements regarding DataMirror Corporation's business which are not historical facts, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements of plans, objectives, strategies and expectations. The words "anticipate", "believe", "estimate" and "expect" and similar expressions are intended to identify forward-looking statements. Numerous important factors affect DataMirror's operating results and could cause DataMirror's actual results to differ materially from the results indicated by this press release or by any forward-looking statements made by, or on behalf of, DataMirror, and there can be no assurance that future results will meet expectations, estimates or projections. These factors include, but are not limited to, the following: variability of quarterly operating results; dependence upon on the continued growth and success of DataMirror's software products; competition; rapid technological change and new product introductions; dependence upon continued growth in the database and enterprise data integration markets; dependence upon relationships with complementary vendors and distribution channels; the ability to recruit and retain key personnel; risks of international operations, including currency exchange rate fluctuations and global economic conditions; possible software errors or defects; possible infringement claims by third parties; and other factors discussed in the Company's Annual Information Form and other periodic filings with the United States Securities and Exchange Commission and other regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those indicated in any forward-looking statements. The Company disclaims and does not assume any obligation to update these forward-looking statements. Copyright 2001 DataMirror Corporation. All rights reserved. DataMirror, High Availability Suite, Transformation Server, iDeliver and The experience of now are trademarks or registered trademarks of DataMirror Corporation. All other brand or product names are trademarks or registered trademarks of their respective companies. |
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