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DataMirror Forms Alliance With Business Objects To Support Data Integration Initiative.


Business Editors/High Tech Writers

TORONTO--(BUSINESS WIRE)--July 10, 2001

DataMirror And Business Objects Offer Customers An Open

Solution For Data Warehouse Extraction, Transformation And Loading See ETL.  

DataMirror Corporation (Nasdaq:DMCX)(TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
:DMC DMC Devil May Cry (video game)
DMC Detroit Medical Center
DMC Darryl McDaniels (rapper)
DMC Destination Management Company
DMC Del Mar College (Corpus Christi, TX) 
.), a leading provider of enterprise application integration and resiliency solutions, today announced that it has joined a new alliance program called the Business Objects Data Integration Initiative.

This initiative was created to offer customers a choice of technologies for the creation of data warehouses and data marts.

"In launching this Data Integration Initiative, our goal is to expand our ability to offer customers a complete solution for delivering critical information into the hands of business users," said Mark Tice, group vice president of global alliances for Business Objects. "DataMirror's real-time capture, transform and flow data integration software delivers unique benefits to customers in the creation of data warehouses and data marts. By offering an open solution and leveraging the support of leading data integration technology providers like DataMirror Corporation, we are providing our customers with the freedom to choose the technology that best suits their business needs and technical requirements."

"One of the main IT challenges facing companies today is how to gain business insight and advantage from corporate and customer data stored in many different databases, computing platforms and locations," said Nigel Stokes, Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of DataMirror Corporation. "As a global alliance partner, we look forward to working closely with Business Objects to offer customers the ability to easily capture, transform and flow data across multi-platform environments for business intelligence and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. . Business Objects' market-leading tools for enterprise query, reporting, and analysis, combined with DataMirror's real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 integration technology and out-of-the-box support for leading databases, will provide our joint customers with a flexible end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 for delivering business intelligence to end users."

About Business Objects

Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings.

The company's products include BusinessObjects 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects Analytics, an integrated suite of enterprise analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. .

Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer Semantic Layer

The semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms. Developed and patented by Business Objects, it maps complex data into familiar business terms such as product,
" that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications.

Business Objects has more than 13,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ BOBJ Business Objects SA  and Euronext Paris Euronext Paris is France's securities market, formerly known as the Paris Bourse, which merged with the Amsterdam and Brussels exchanges in September 2000 to form Euronext NV, which is the second largest exchange in Europe behind the London Stock Exchange.  (Sicovam code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel)
SBF Small Block Ford (automotive engine)
SBF Single Black Female
SBF Société des Bourses Francaises
 120 and IT CAC See Consumer Advisory Council.  50 French stock market indexes. Business Objects can be reached at 408-953-6000 and www.businessobjects.com.

About DataMirror Corporation

DataMirror (Nasdaq: DMCX; TSE: DMC) delivers solutions that let customers integrate data across their enterprises. DataMirror's comprehensive family of products unlocks the experience of now(TM) by providing advanced real-time capture, transform and flow (CTF CTF Capture The Flag
CTF Child Trust Fund (UK)
CTF Canadian Tax Foundation
CTF Canadian Taxpayers Federation (lobby group)
CTF Canadian Television Fund
CTF Canadian Teachers' Federation
) technology that gives customers the instant access, integration and availability they demand today across all computers in their business.

Over 1,400 companies use DataMirror to integrate their data. Real-time data drives all business. DataMirror is headquartered in Toronto, Canada, and has offices worldwide. DataMirror has been ranked in the Deloitte and Touche Fast 500 as one of the fastest growing technology companies in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . For more information, call 1-800-362-5955 or visit the DataMirror web site at www.datamirror.com.

"Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
" Statement under the United States Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995:

Forward-looking statements in this press release, including statements regarding DataMirror Corporation's business which are not historical facts, are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements of plans, objectives, strategies and expectations. The words "anticipate," "believe," "estimate" and "expect" and similar expressions are intended to identify forward-looking statements. Numerous important factors affect DataMirror's operating results and could cause DataMirror's actual results to differ materially from the results indicated by this press release or by any forward-looking statements made by, or on behalf of, DataMirror, and there can be no assurance that future results will meet expectations, estimates or projections. These factors include, but are not limited to, the following: variability of quarterly operating results; dependence upon on the continued growth and success of DataMirror's software products; competition; rapid technological change and new product introductions; dependence upon continued growth in the database and enterprise data integration markets; dependence upon relationships with complementary vendors and distribution channels; the ability to recruit and retain key personnel; risks of international operations, including currency exchange rate fluctuations and global economic conditions; possible software errors or defects; possible infringement claims by third parties; and other factors discussed in the Company's Annual Information Form and other periodic filings with the United States Securities and Exchange Commission and other regulatory authorities. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those indicated in any forward-looking statements. The Company disclaims and does not assume any obligation to update these forward-looking statements.

Copyright 2001 DataMirror Corporation. All rights reserved. DataMirror, Transformation Server and The experience of now are trademarks or registered trademarks of DataMirror Corporation. BUSINESS OBJECTS is a trademark of Business Objects SA. All other brand or product names are trademarks or registered trademarks of their respective companies.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 10, 2001
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