DataMentors and Synapse Technology Partner to Provide Enhanced Customer Relationship Management Solution to Financial Institutions.Business Editors/High-Tech Writers TAMPA, Fla.--(BUSINESS WIRE)--April 6, 2004 DataMentors, Inc.(R), the leading full-service data quality solutions company based here, and Synapse synapse (sĭn`ăps), junction between various signal-transmitter cells, either between two neurons or between a neuron and a muscle or gland. A nerve impulse reaches the synapse through the axon, or transmitting end, of a nerve cell, or neuron. Technology, Inc., the Charlotte, NC-based business intelligence company, have partnered to present the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry with an integrated best-of-breed customer identification and behavior-driven selling solution. The solution combines DataMentors' data cleansing See address cleansing and data hygiene. and relationship matching system (DataFuse) with Synapse's Daily Deposit Manager (DDM (Distributed Data Management) Software in an IBM SNA environment that allows users to access data in remote files within the network. DDM works with IBM's LU 6.2 session to provide peer-to-peer communications and file sharing. See also distributed database. ) solution that assists clients in their ability to acquire, develop and retain profitable customers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Fred Chapman
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor EVP Electronic Voice Phenomenon EVP Europäische Volkspartei (Germany) EVP Employee Value Proposition of Financial Services at Synapse, "We are positioned at the intersection of marketing and technology and provide solutions to clients with high transaction volume. We focus on long-term customer behavior as our primary strategy to help our clients in attracting, developing, and retaining their most profitable customers." Synapse accomplishes this with a combination of innovative technology, business consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" , and client management practices. Customer information is the key asset of any company and is the most important factor in making any business decision. Synapse is a customer data expert when it comes to collecting, managing, understanding, and maximizing the value of information, especially in the financial services sector. Improving the quality of this customer data is where DataMentors adds value, utilizing its highly flexible cleansing and matching database software solution, DataFuse, to maximize the accuracy of the records on each customer. "DataFuse dramatically increases data accuracy and validity by 'scrubbing' incorrect customer data and then combining it with other bank data to create and maintain the most customized, comprehensive and consistent information about each individual and household," said Bob Orf, president of DataMentors, Inc. He added that improving the quality of customer information by even a small percentage has a major impact on the success of customer retention and cross-selling programs. The DataFuse incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. update engine will ensure that data is updated nightly, providing timeliness as well as accuracy. Synapse most recently developed the Synapse Daily Deposit Manager (SynapseDDM), an advanced behavior-driven deposit growth and customer retention solution for the financial services industry. With SynapseDDM, banks can now conduct "Right Time Selling" to look at customer behavior comprehensively through long-term detailed transaction analysis and recognize significant behavior changes which can provide new sales and service opportunities. SynapseDDM is achieving remarkable results far superior to traditional month-end database marketing operations. The DataMentors incremental update process provides the perfect mechanism for feeding timely data to SynapseDDM. This product, coupled with DataMentors' matching and data cleansing ability, yields a total solution that permits one stop shopping for financial services customers. About DataMentors, Inc.(R) DataMentors, headquartered in Tampa, FL, is a data quality solutions company, providing a suite of completely customizable data validation In computer science, data validation is the process of ensuring that a program operates on clean, correct and useful data. It uses routines, often called validation rules, that check for correctness or meaningfulness of data that are input to the system. , transformation and database building products. The company offers a fully modular relationship matching system that cleanses, standardizes and households data, offering superior efficiency and unprecedented accuracy. DataMentors also provides data profiling Data profiling is a process whereby one examines the data available in an existing database and collects statistics and information about that data. The purpose of these statistics may be to:
Data Solutions...Clean and Simple. About Synapse Technology, Inc. Headquartered in Charlotte, North Carolina “Charlotte” redirects here. For other uses, see Charlotte (disambiguation). Charlotte is the largest city in the state of North Carolina and the 20th largest city in the United States. , Synapse Technology is focused on customer data as a business strategy. Synapse Technology solves highly complex data problems for sales and marketing departments. They are a business intelligence company that assists clients in their ability to acquire, develop and retain profitable customers. Synapse provides solutions to clients in high transaction volume business sectors such as life sciences, financial services and automotive. Throughout its history, Synapse has provided its clients with customized and unique services that target loyalty, retention, direct response, rebate and other marketing related programs. For more information visit www.synapsetechnology.com. |
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