DataMentors and Pinnacle Financial Strategies Partner to Provide Enhanced Customer Relationship Maximizing Tool to Financial Institutions.Business Editors/High-Tech Writers TAMPA, Fla.--(BUSINESS WIRE)--Nov. 17, 2003 DataMentors, Inc.(R), the leading full-service data quality solutions company based here, and Pinnacle pinnacle (pĭn`ĭkəl), minor architectural motif of vertical tapering shape, usually crowning a pier, buttress, or gable. Although sometimes it appears in Renaissance design, as in the Certosa di Pavia, it is almost exclusively a medieval Financial Strategies, the Houston, TX-based specialist in customer relationship enhancing technology and total solutions for the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry, today announced the release of a new customer relationship analytical and marketing tool. The new product, called ActionPoint(SM), provides financial institutions with critical information about who their customers are, what they want and how to make each relationship most profitable. "ActionPoint(SM) delivers a complete picture of each institution's customer base quickly and economically without the need to invest in the expensive software and systems usually required to access this information," said Joe Gillen, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Pinnacle Financial Strategies. "The point behind ActionPoint is that this information is provided in a format that can be put to work immediately," he said, "to maximize marketing and sales resources and increase the value of each customer franchise over time." Gillen said that the top 10 percent of any retail customers typically provide 110 percent of total profitability, but financial institutions do not usually know who they are. "This is why DataMentors' product is so crucial. We can now get a true accurate view of each customer," said Gillen. In addition, he said the attributes of each institution's most profitable customers could differ dramatically, so having accurate information on each individual household is critical. Improving the quality of this customer information is where DataMentors comes in, utilizing its highly flexible cleansing and organizing database software solution, DataFuse, to maximize the accuracy of the records on each customer. "DataFuse dramatically increases data accuracy and validity by 'scrubbing' incorrect customer data and then combining it with other bank data to create and maintain the most customized, comprehensive and consistent information about each individual," said Bob Orf, president of DataMentors, Inc. He added that improving the quality of customer information by even a small percentage has a major impact on the success of customer retention and cross-selling programs. Gillen said that ActionPoint combines this householding information with data about each institution's financial products and overall strategy to calculate revenue and cost components for each customer account, identify households with the greatest potential for higher performance and provide demographic reports for each market area. "The result is a win-win situation for our financial institutions and their customers," he said. "Both benefit by this far more efficient ability to meet customer needs and to provide superior levels of customer support." About DataMentors, Inc. DataMentors is a full-service data quality solutions company, providing a comprehensive suite of completely customizable data validation In computer science, data validation is the process of ensuring that a program operates on clean, correct and useful data. It uses routines, often called validation rules, that check for correctness or meaningfulness of data that are input to the system. , transformation and database building products. The company offers a fully modular relationship matching and linking system that cleanses, organizes, standardizes and households data, offering superior efficiency and unprecedented accuracy. DataMentors also provides data profiling Data profiling is a process whereby one examines the data available in an existing database and collects statistics and information about that data. The purpose of these statistics may be to:
According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). while decreasing marketing costs. For more information, call 813-960-7800 or explore the possibilities at http://www.datamentors.com. Data Solutions...Clean and Simple. About DataFuse DataFuse is a fully modular relationship matching and linking system that cleanses, organizes, standardizes and households data, offering superior efficiency and unprecedented accuracy. Clients choose either on-site installation or service bureau processing. Operating methodologies include batch processing (1) Performing a particular operation automatically on a group of files all at once rather than manually opening, editing and saving one file at a time. For example, graphics software that converts a selection of images from one format to another would be a batch processing utility. to reprocess re·proc·ess tr.v. re·proc·essed, re·proc·ess·ing, re·proc·ess·es To cause to undergo special or additional processing before reuse. Verb 1. records at periodic intervals; incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. processing to process new and changed records only; and soon to be released, real-time processing Noun 1. real-time processing - data processing fast enough to keep up with an outside process real-time operation data processing - (computer science) a series of operations on data by a computer in order to retrieve or transform or classify information to update and insert records one at a time, integrating customer touchpoints. DataFuse is built on a multi-tiered framework specifically designed to provide advanced functionality, scalability, and ease of management and administration. Users can create any level - household, super household, account corporation or individual - to explore data, define unlimited match rules without programming, and match and link data across any field. About Pinnacle Financial Strategies Pinnacle Financial Strategies, headquartered in Houston, Texas “Houston” redirects here. For other uses, see Houston (disambiguation). Houston (pronounced /'hjuːstən/) is the largest city in the state of Texas and the , is the premier provider of products and services that strengthen customer loyalty, enhance performance and manage risk for financial institutions. Pinnacle's innovative array of services includes overdraft A check that is drawn on an account containing less money than the amount stated on the check. The term overdraft is also used in reference to the condition that exists when vouchers privilege, modeling and profitability analysis and consulting, sales and service performance evaluation Performance evaluation The assessment of a manager's results, which involves, first, determining whether the money manager added value by outperforming the established benchmark (performance measurement) and, second, determining how the money manager achieved the calculated return , comprehensive risk management and compliance programs and extensive cybersecurity services. Pinnacle's unique "total solution" approach ensures timely, cost-effective implementation that delivers increased value, expanded capabilities and improved profitability for its clients. For more information visit http://www.pinnaclefinancialstrategies.com. |
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