DataMark Holding announces WorldNow Online Network -- The first national online network based upon network television business model; WorldNow Online to deliver local and national ads, news, information and online access through its TV station affiliates.SALT LAKE CITY--(BUSINESS WIRE)--March 25, 1997--DataMark Holding Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DTAM DTAM Digital Tectonic Activity Map DTAM Double Take Application Manager DTAM Document Transfer, Access and Manipulation (CCITT T.433) DTAM Distribution Total Available Market DTAM Descend to and Maintain ) a national direct marketing company, today announced the formation of the first national online service based on the network television business model. The WorldNow Online Network, officially launching in April 1997, will provide consumers with local and national advertising, promotions, news, information and entertainment, as well as award-winning email, teleconferencing, personal agent technologies and Internet access See how to access the Internet. . The WorldNow Online Network will be available through television stations across the country which will also provide news, information and promotional advertising for their local markets. WorldNow already has commitments with television stations in top 50 markets and is currently in contract negotiations with more than 25 other stations. Up to 100 broadcast affiliates are expected to sign on as part of the WorldNow Online Network by years end. The company intends to release details on its plans for the initial launch cities in the next few weeks. "WorldNow Online Network is the first organization to truly take advantage of the national network television business model," said Stanton D. Jones, president of WorldNow Online Network. "While some companies are trying to bring TV stations to the Internet, WorldNow Online is the first to create a national online network that brings all the players to the game including advertisers on both local and national levels. We believe other projects like Digital Cities, City Search and CityWeb follow the program syndication See syndication format. model, while the WorldNow Online Network follows the national network TV model." "The WorldNow Online Network delivers exactly what consumers, television stations and advertisers have told us they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. in an online resource," said Chad Chad (chăd, chäd), Fr. Tchad, officially Republic of Chad, republic (2005 est. pop. 9,826,000), 495,752 sq mi (1,284,000 sq km), N central Africa. Evans, DataMark Holding CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "In addition to Internet access, WorldNow Online users will have access to customized advertising, news and information on a local, national and international level. The localizing and customizing options will allow advertisers to create highly targeted and effective promotional advertising based on consumer preferences and geographic location. Additionally, the television stations will be offered a turn-key package that includes a multi-million dollar promotional, advertising and support program from DataMark." In addition to creating a national network of affiliates based on the network television business model, the WorldNow Online Network will also offer advertising options and content quality assurances that are very similar to those of network television. Founded in 1987, DataMark Holding Inc. (NASDAQ: DTAM) is a national direct marketing company based in Salt Lake City. The company's subsidiaries include DataMark Systems, SISNA and WorldNow Online Network. DataMark Systems provides highly targeted and measurable business-to-consumer direct mail campaigns for more than 200 current clients in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and has created more than 350 million pieces since 1987. Acquired in February 1997, SISNA operates a telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. backbone in 16 states. WorldNow Online Network, being launched in April 1997, will extend the company's reputation for successful customized information and advertising delivery into the online world. WorldNow Online will be available at http://www.worldnow.com. CONTACT: DataMark Holding Inc. Gary Lindhardt, 801/268-2202 lindhardt@worldnow.com or Politis Communications David Politis, 801/523-3730 dpolitis@politis.com Jennifer Hughes, 801/523-3730 jhughes@politis.com or Porter, Levay & Rose Michael Porter This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , 212/564-4700 x203 (IR) |
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