DataMark Holding's WorldNow Online Network Is The First National Online Network Specifically Designed To Benefit Television Stations; Affiliate Stations To Generate Non-TV Revenues Through Promotional Online Advertisements and Internet Access.SALT LAKE CITY--(BUSINESS WIRE)--March 25, 1997--DataMark Holding, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DTAM DTAM Digital Tectonic Activity Map DTAM Double Take Application Manager DTAM Document Transfer, Access and Manipulation (CCITT T.433) DTAM Distribution Total Available Market DTAM Descend to and Maintain ), a national direct marketing company, today announced the formation of the first national online service based on the network television business model and designed to deliver non-television revenues to affiliate television stations through promotional online advertisements and Internet access See how to access the Internet. . The WorldNow Online Network, officially launching in April 1997, will provide consumers with local and national advertising, promotions, news, information and entertainment, as well as award-winning email, teleconferencing, personal agent technologies and Internet access. WorldNow Online will be offered by affiliate television stations across the country. These affiliate stations will also be providing news, information and promotional advertising for their local market. WorldNow already has commitments with television stations in top 50 markets and is currently in contract negotiations with more than 25 other stations. Up to 100 broadcast affiliates are expected to sign on as part of the WorldNow Online Network by years end. The company intends to release details on its plans for the initial launch cities in the next few weeks. "The broadcast model will work online for the very same reasons it works on television," said Stanton D. Jones, president of WorldNow Online Network and 16-year broadcast industry veteran. "A true broadcast model is the only way to include all the elements necessary including advertising, promotions, news and entertainment on national and local levels. We believe other projects like Digital Cities, City Search and CityWeb follow the program syndication model, while the WorldNow Online Network follows the national network TV model." "The WorldNow Online management team has a unique understanding of what television stations are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. in entering the online marketplace," said Chad Chad (chăd, chäd), Fr. Tchad, officially Republic of Chad, republic (2005 est. pop. 9,826,000), 495,752 sq mi (1,284,000 sq km), N central Africa. Evans, DataMark Holding CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our program provides television stations with a complete, turn-key package that includes a multi-million dollar promotional, advertising and support program from DataMark. This is a complete strategy for adding new advertising revenues and generating important non-television subscription revenues while also adding Internet viewers." The WorldNow Online Network will be integrating unique technologies to provide the ability to develop highly-targeted advertising and to create advertising more like that which is possible on television. Founded in 1987, DataMark Holding, Inc. (NASDAQ: DTAM) is a national direct marketing company based in Salt Lake City, Utah For ships of the United States Navy of the same name, see . Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake, or its initials, S.L.C. . The company's subsidiaries include DataMark Systems, SISNA and WorldNow Online Network. DataMark Systems provides highly targeted and measurable business-to-consumer direct mail advertising campaigns for more than 200 clients in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and has created more than 350 million pieces since 1987. Acquired in February 1997, SISNA operates a telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. backbone in 16 states. WorldNow Online Network, being launched in April 1997, will extend the company's reputation for successful customized information and advertising delivery into the online world. CONTACT: DataMark Holding Inc. Gary Lindhardt, 801/268-2202 lindhardt@worldnow.com or Politis Communications David Politis, 801/523-3730 dpolitis@politis.com Jennifer Hughes, 801/523-3730 jhughes@politis.com or Porter, Levay & Rose Michael Porter This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , 212/564-4700 x203 (IR) |
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