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DataMark's WorldNow Division Chooses InfoSpace for Classifieds and Directory Services.


SALT LAKE CITY--(BUSINESS WIRE)--March 24, 1998--

WorldNow Offers Affiliates Opportunity to Tap into the Lucrative Online Yellow Pages and Classifieds Business

DataMark Holding Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DTAM DTAM Digital Tectonic Activity Map
DTAM Double Take Application Manager
DTAM Document Transfer, Access and Manipulation (CCITT T.433)
DTAM Distribution Total Available Market
DTAM Descend to and Maintain
) announced an Internet site partnership for its WorldNow Online Network Inc. (http://www.worldnow.com) subsidiary with InfoSpace (http://www.infospace.com).

The collaboration will offer online classifieds and directory services, along with chat and a wide variety of local information services for the Websites of WorldNow's television station affiliates. WorldNow's television stations will promote and drive traffic to these content sites through on-air advertising in addition to links off of the stations' homepages.

Redmond, Wash.-based InfoSpace will be providing WorldNow's affiliate sites with a vast array of information and content including classifieds, yellow pages, mapping, chat, daily horoscopes and a vast array of local information including city guides, restaurants and lottery results.

WorldNow is a national Internet service based upon the network television business model. This service is creating a network of interconnected Web communities that are to be promoted by WorldNow's local television station affiliates.

"Classifieds and Directory Services are two of the biggest potential money-makers for our television station affiliates and this partnership will allow them to have a solid piece of this market," said Stanton D. Jones, president of WorldNow Online Network Inc.

"When you couple our television station's strong local content and sales efforts with InfoSpace's quality directory and classifieds services, we will have a very strong local market offering with national content depth."

WorldNow currently has 21 televisions station affiliates under contract, with an additional 16 stations under signed letters of intent expected to sign contracts in the next 30 days.

"The addition of InfoSpace's directories to the WorldNow Online Network will give millions of people access to some of the most useful local information on the Internet," said Naveen Jain, president and chief executive officer of InfoSpace. "At the same time advertisers and vendors will have the advantage of the latest technology and the power of the Internet to reach consumers through the classifieds and yellow pages in a fast and easy way."

About WorldNow

DataMark Holding Inc. is an Internet services company specializing in complex Web hosting and content distribution. It utilizes state-of-the-art server, Internet connectivity and database facilities from its Salt Lake City headquarters. Its WorldNow subsidiary (www.worldnow.com) operates an interconnected community of television station Websites throughout the country.

By hosting television station Websites and providing national content and revenue opportunities, WorldNow obtains free promotional advertising on television.

About InfoSpace

InfoSpace is continually adding content and forging partnerships with independent yellow-pages publishers, newspapers, television stations, search engines, Internet service providers, information-appliance manufacturers, and popular websites. New services planned in the near future include personal home pages, Web-based email, and news.

InfoSpace's directory services are licensed by many providers, including ABC News Internet Ventures (a division of Disney, NYSE NYSE

See: New York Stock Exchange
:DIS), CBS (Cell Broadcast Service) See cell broadcast.  Corp. (NYSE:CBS), Lycos (NASDAQ:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), The Microsoft Network, The Wall Street Journal Interactive Edition, CompuServe, Playboy (NYSE:PLA (Programmable Logic Array) A type of programmable logic chip (PLD) that contained arrays of programmable AND and OR gates. PLAs are no longer used. See PLD.

(language, music) Pla - A high-level music programming language, written in SAIL.
), AT&T Worldnet (NYSE:T), go2net's MetaCrawler (NASDAQ:GNET GNET Global Network of Environment and Technology
GNET General Information Network
GNET Gigabit Network
), CommerceNet, Maine Network, and Data Channel. InfoSpace also has strategic partnerships with Microsoft (NASDAQ:MSFT MSFT Microsoft (stock symbol)
MSFT Movimento Sociale Fiamma Tricolore (Italy)
MSFT Multi-Stage Fitness Test
MSFT Master of Science in Family Therapy
MSFT Macalester Students for Fair Trade
), Intel (NASDAQ:INTC INTC Intel (NASDAQ symbol)
INTC Intercept
INTC Interrupt Controller
), Oracle (NASDAQ:ORCL ORCL Oracle (stock symbol) ), DIBA DIBA Diputació de Barcelona (Spanish)
DIBA Allgemeine Deutsche Direktbank
DIBA Dihydroxyisobutylamine
DIBA Doctor of International Business Administration
, Sega, and Bandai.

Through its relationships with WolfeTech Corp. and Unwired Planet, InfoSpace will make its services available on cellular phones and pagers from Motorola (NYSE:MOT), GTE GTE General Telephone & Electronics
GTE Génie Thermique et Énergie (French)
GTE Gas Turbine Engine
GTE Global Tropospheric Experiment
GTE Geothermal Energy
GTE Gas Turbine Efficiency plc (Sweden & USA) 
 Mobilnet (NYSE:GTE), Bell Atlantic/Nynex, and other telecommunications companies. InfoSpace's services are also available on AT&T's cellular phones and pagers.

CONTACT: DataMark Holding Inc. (WorldNow Online Network Inc.)

Mitch Edwards, 801/268-2202, Ext. 432

Fax: 801/268-2292

mitch@worldnow.com

or

InfoSpace, Redmond

Punam Agrawal, 425/882-1602

punam@infospace.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 24, 1998
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