DataLode Software Expands Interactive Marketing Customer Base; Travel Company Builds Private 1:1 Consumer Marketing Channel Using DataLode's ''Conversant Marketing'' Technology.Business Editors/High Tech Writers SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--Feb. 3, 2003 On the heels of its recent customer wins with Hewlett-Packard See HP. Hewlett-Packard - (HP) Hewlett-Packard designs, manufactures and services electronic products and systems for measurement, computation and communications. The company's products and services are used in industry, business, engineering, science, medicine and and Toshiba, DataLode(TM) Inc., a provider of marketing automation software and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" , announced today that Orbitz has also deployed DataLode's RealConnect(TM) software. DataLode's RealConnect product suite will automate To turn a set of manual steps into an operation that goes by itself. See automation. interactive marketing campaigns with website visitors. "They're taking advantage of DataLode's interactive, `conversant' approach to marketing to customers," said Melissa Nino, Director of Client Services at DataLode. "Our technology allows their customers to define exactly what kind of travel offers they want to get and how often they want to get them. DataLode's technology gives our clients a real competitive advantage over their competition." Using DataLode technology, consumers receive notifications via a private 2-way communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies called DirectDisplay. All communications are 100% permission-based, meaning that the consumer is in complete control of what kind of information they receive, and how the channel is used. DirectDisplay appears on the consumers' desktop, and is an entirely private channel that cuts through the clutter of traditional e-marketing pitches - eliminating the risk of being spammed. About DataLode, Inc. DataLode, Inc. develops technology to establish and maintain profitable one-to-one relationships - or conversations - between enterprises and their customers while respecting consumers' privacy and communications preferences by using a private, permission-based "direct-display" communications channel that is proven more effective than traditional e-mail and Web-based methods. Companies, such as Hewlett-Packard and Toshiba, using DataLode technology enjoy triple-digit increases in customer response rates to marketing campaigns as well as increased up-sell and cross-sell revenues. Based in San Rafael, California San Rafael (IPA: /ˌsænrəˈfɛl/; originally IPA: [sɑn rɑfeˈɛl]), is the county seat of Marin County, California, United States. , DataLode is a privately funded company. More information can be found at www.datalode.com or by calling (877) 556-7700. RealConnect(TM), and DirectDisplay(TM) are trademarks or registered trademarks and "Conversant CONVERSANT. One who is in the habit of being in a particular place, is said to be conversant there. Barnes, 162. Marketing SM" is a service mark of DataLode, Inc. All other company and product names may be trademarks of their respective owners. Product specifications, features sets, or functionality are subject to change without notice. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion