DataLink Appoints Finance Veteran William Mahan Chief Financial Officer.

SAN JOSE, Calif.--(BUSINESS WIRE)--Oct. 28, 1998--DataLink Systems Corp., (OTC BB:DASY), a provider of Internet-to-wireless information services, today named William A. Mahan as the company's chief financial officer and treasurer.

Mahan replaces Thomas Bland, who is leaving the company to commit full energies to his Portland, Ore. based financial consulting practice. Mahan brings more than 30 years of high-level management experience in corporate finance, operations, shareholder relations and investor services for the high-tech, biotech and consumer industries. Most recently, Mahan was president and chief executive officer of Lakewood Instruments Inc., a privately held technology company.

Mahan will manage DataLink's financial operations, and will be responsible for all aspects of the company's financial strategy. He will work closely with senior management in corporate planning and financial forecasting, and will be responsible for continuous improvements in the company's accounting efficiency.

"We are very pleased to have Bill join DataLink's management team," said Tony LaPine, DataLink's chairman and CEO. "Bill is a seasoned professional with extensive financial operations experience in a wide-range of industries, including start-up technology companies like DataLink. As DataLink continues to grow as a leader in providing wireless information solutions, we believe Bill will be an integral part of the company's continued success."

Before joining DataLink, Mahan served as president and chief executive officer of a privately held technology company before its acquisition by a New York Stock Exchange listed company. Prior to that, he served as chief financial officer for various public and privately held companies.

Those companies previously listed on the New York Stock Exchange and American Stock Exchange included Nichols Institute (ASE, medical diagnostic products), Wrather Corporation (ASE, leisure industry), and American Investment Company (NYSE financial services).

Mahan began his career with Haskins & Sells, CPA's (now Deloitte & Touche, LLP), where he was a senior accountant working in auditing and tax for clients in a variety of industries. Mahan holds a B.S. in Finance and Accounting from Arizona State University and he earned his CPA certificate while with Haskins & Sells.

Currently, he serves as director of the Santa Clara Valley Chapter of Financial Executives Institute and he is a member of the American Institute of Certified Public Accountants.

About DataLink

DataLink Systems Corporation, Where the Web Meets Wireless(TM), uses patented Intelligent Agent Technology to link personalized content to wireless communications devices, such as pagers, PCS phones and PDA devices. DataLink set new standards for delivery of real-time information to mobile people by incorporating the best features of financial, news and lifestyle World Wide Web sites and premium real-time news feeds on a wireless platform.

DataLink was recently rated the number one choice for wireless information services by SmartMoney magazine. DataLink, based in Silicon Valley, is found on the Web at http://www.datalink.net.

Statements in this release that are not strictly historical are "forward-looking statements" and subject to risk and uncertainty. Factors that effect actual events or results materially include, but are not limited to: (i) the company's ability to obtain adequate financing to further its current and future business strategies; (ii) the company's ability to attract and retain its employees; (iii) the company's success against competitive products and services and (iv) the effects of business and economic conditions generally.