DataFlux and YellowBrick Solutions Announce Strategic Alliance.

Business Editors/High Tech Writers

CARY, N.C.--(BUSINESS WIRE)--April 23, 2001

Alliance to provide basis for expanded marketing

of complementary technologies

DataFlux Corporation, a SAS Company and leader in the development of data quality control tools that increase the accuracy and usability of corporate database assets, and YellowBrick Solutions, an innovator in real-time, multi-channel marketing campaign solutions, have established a strategic alliance to take advantage of cross-marketing opportunities throughout the world.

YellowBrick targets its solutions primarily at companies, which have stablished database-marketing capabilities in vertical markets such as financial services, telecommunications, and retail; whereas DataFlux targets all companies and organizations that need to enhance the quality of their data. As a key part of this alliance, DataFlux and YellowBrick have agreed to host workshops to cross-train their sales teams in the usage of each other's software systems. This training will enable both companies to identify qualified leads for cross-selling opportunities.

Establishing this alliance was a logical move for both companies because of their complementary technologies. YellowBrick software delivers real-time customer data from one or more data sources, and enables users to establish logic and business rules to create unique, personalized communications through any channel that can be used in marketing and CRM applications. DataFlux delivers highly evolved, out-of-the-box data cleansing solutions that provide data matching, standardization, and analysis applications enabling users to quickly and easily identify duplicate records, normalize inconsistent data, improve the merging capability of data from dissimilar data sources, and identify critical data intelligence issues.

Tony Fisher, president, DataFlux said, "We are pleased to partner with YellowBrick, a company that is rapidly building a reputation for providing the next generation of campaign management technology. We look forward to having the opportunity to show how DataFlux can increase the operational efficiencies and reduce costs for data-driven organizations throughout the world."

Gene Ferruzza, CEO, YellowBrick Solutions said, "YellowBrick's solutions are designed to drive marketing communications through sales, service and marketing channels by leveraging various data sources. DataFlux can add significant value to this process by standardizing and improving the overall quality of the data that powers these CRM-focused business processes."

DataFlux's dfPower Studio provides an entirely point-and-click driven, out-of-the-box software product suite for managing the quality, consistency and usability of corporate data without the need for consultants to install, program or maintain the solutions. With a user interface that remains the same regardless of the underlying operating system or database platform, dfPower Studio facilitates full end-user customization, enterprise-wide data integration and United States Postal Service (USPS) CASS (Coding Accuracy Support System) certification of data sets.

YellowBrick's CRM software platform enables marketers to create dynamic, seamless and profitable customer communications. The Visitant Experience Manager Version 2.0(TM) delivers consistent customer dialogues across multiple channels, learns and decisions in real time, provides access to up-to-the-minute campaign response data, enables fast access to any data resource, and implements quickly. These features empower database-marketing professionals to quickly and easily create and modify targeted campaigns and dialogues that evoke response rates that out-perform all campaign management applications. YellowBrick provides tools for achieving effective customer acquisition and retention programs and delivers appropriate cross sell/up sell offers.

About YellowBrick Solutions

YellowBrick Solutions is the first and only provider of a real-time, multi-channel campaign management solution that synchronizes inbound and outbound customer communications. The company was founded in May of 1999 by veteran CRM and object technology professionals. The company's flagship product, the Visitant Experience Manager, offers a unique approach to bringing real time customer information together by leveraging best-of-breed CRM, data mining, campaign management and Web-based customer-facing applications. YellowBrick is headquartered in North Carolina. More information is available by calling 919-653-2504 or on the Web at www.YellowBricksolutions.com .

About DataFlux Corporation

Founded in 1996, DataFlux is a North Carolina-based software company that provides leading edge, award-winning technology for data cleansing, data augmentation, data consolidation and conversion and data scrubbing. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, e-commerce systems, data mining, customer information systems, sales force automation, marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary of SAS Institute, the leader in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. For more on DataFlux, visit: http://www.dataflux.com .

DataFlux, dfPower and Blue Fusion are trademarks or registered trademarks of DataFlux Corporation, a SAS Institute company. All other product and company names mentioned herein are trademarks or service marks of their respective holders.