DataFlux Takes Data Management to the UK; Lindsay Hough Named Director of Sales, EMEA; New Office Allows SAS Subsidiary to Offer Direct Sales Support for European Companies.Business Editors/High-Tech Writers CARY, N.C.--(BUSINESS WIRE)--Oct. 22, 2003 DataFlux Corporation, a leading provider of data management solutions that increase the consistency, accuracy and reliability of enterprise data assets, today announced the opening of a corporate office in the UK. The office, located in Marlow, England, will give DataFlux the ability to identify and explore more opportunities for its data management solutions in the European marketplace. DataFlux recruited Lindsay C. Hough n. 1. Same as Hock, a joint. v. t. 1. Same as Hock, to hamstring. [ imp. & p. p. os> r>; p. pr. & vb. n. os> n. 1. An adz; a hoe. v. t. 1. To cut with a hoe. to establish and manage the UK office. Hough has more than 20 years of experience in selling high-technology software, both through direct and channel markets. Hough joins DataFlux from SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. , where he served as the sales director for the UK. Previously, he was the sales director for Europe, Middle East and Africa (EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. ) for NetGenesis. "As DataFlux continues to add more international functionality to our industry-leading technology, we are now uniquely positioned to serve the data management marketplace in Europe," said Tony Fisher, president and general manager of DataFlux. "Lindsay's talent and experience in delivering sales in Europe will help us expand our customer base throughout the region." DataFlux technology contains functionality designed to help companies verify and standardize contact information--such as addresses and phone numbers--in different regions. DataFlux can help standardize name, address, supplier, product and other types of data across different language and locale boundaries. With support for all major European languages and geographies, DataFlux is well positioned to bring comprehensive, end-to-end data management solutions to European organizations. "Companies around the world have the same problems with data--incomplete, incorrect or unreliable information that can significantly hinder the ability to make informed decisions about their business," Hough said. "My experience in designing and delivering solutions for European organizations gives me the ability to truly understand the data challenges they face, and I'm excited about the technology that DataFlux offers this marketplace." The UK office will be the base of DataFlux operations in Europe. Staff in this office will report to the corporate headquarters in Cary, N.C. (USA) and will be responsible for sales and customer management for DataFlux customers in Europe. To contact the UK office, call (44) 01753 868 725. About DataFlux DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. (www.sas.com), DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions--consisting of data profiling Data profiling is a process whereby one examines the data available in an existing database and collects statistics and information about that data. The purpose of these statistics may be to:
(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses. (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ), data warehousing See data warehouse. data warehousing - data warehouse and database marketing. To learn more about DataFlux, visit www.dataflux.com. DataFlux and all other DataFlux Corporation product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation in the USA and other countries. (R) indicates USA registration. Copyright (C) 2003 DataFlux Corporation, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies. |
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