DataFlux Receives Top 100 Award from DM Review Readers; Readership Survey for 2003 Confirms Data Management is an Essential Part of Any Business Intelligence Initiative.

Business Editors/High-Tech Writers

CARY, N.C.--(BUSINESS WIRE)--Nov. 4, 2003

DataFlux Corporation, a leading provider of data management solutions that increase the consistency, accuracy and reliability of enterprise data assets, today announced that it has been named to the 2003 DM Review 100, an award that recognizes the top business intelligence vendors as selected by the readers of DM Review. Ranked No. 69 in the 2003 list, DataFlux jumped 17 spots from its 2002 ranking.

"Increasingly, companies realize that the data supporting business intelligence routines must be validated and standardized--or the results of the analysis will not be completely accurate," said Ron Powell, publisher and editorial director of DM Review. "In 2003, DataFlux expanded the breadth and depth of its data management solutions, and our readership acknowledged the leadership role that DataFlux is taking in the effort to make good data a corporate priority."

In June 2003, DataFlux unveiled its Version 6 technology, a milestone technology release for the company. Version 6 added sophisticated data profiling and data augmentation capabilities to its core data quality and data integration technology, providing an end-to-end solution that helps companies take data from initial analysis through enhancement and enrichment. This release also included dfPower Architect, an innovative GUI-based workflow tool that allows business and IT users to quickly and easily create detailed data management processes.

"DM Review readers are aware of the disparity between the expected benefit of data and the unfortunate reality of information based on inconsistent, inaccurate and unreliable data," said Tony Fisher, president and general manager of DataFlux. "DataFlux helps bridge that gap, providing the technology to allow companies to build better data sources that can serve as the foundation for more informed business decisions."

In a product usage and company rating survey conducted via the Web by the Gantry Group, LLC, DM Review readers were asked to rank the vendors providing products used in their organizations. Respondents also were asked to provide an overall satisfaction rating for each vendor selected based on expertise, service and support. A top executive from each of the winning companies will be featured in the December issue of DM Review. The 2003 DM Review 100 winners can be found at: http://www.dmreview.com/awards/top100/2003.

About DataFlux

DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions--consisting of data profiling, data quality, data integration and data augmentation--allow companies to build a solid information foundation that can enhance the effectiveness of data-driven applications, including customer relationship management (CRM), enterprise resource planning (ERP), data warehousing and database marketing. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation in the USA and other countries. (R) indicates USA registration. Copyright (C) 2003 DataFlux Corporation, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.