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DataFlux Partners with Platon Data Technology for Enhanced Global Address Verification Services.


CARY, N.C. -- DataFlux Corporation, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System.  and a leading provider of data management solutions, announced a strategic partnership today with Platon Data Technology GmbH, the inventor of AddressDoctor, to enhance global address verification services in DataFlux(R) solutions. The partnership gives DataFlux customers access to a comprehensive global reference database system and supports improved globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 capabilities within DataFlux solutions.

DataFlux data management solutions analyze, correct, standardize, manage and verify a wide range of data, including address information. The company has long supported robust data management functionalities for many locales across the globe. With data quality problems continuing to complicate customer relations for international businesses, the partnership extends DataFlux's international capabilities by incorporating AddressDoctor's address verification to trigger accurate local address standardizations in 240 countries.

"DataFlux software has always allowed the user to successfully validate and standardize address information," said Tony Fisher, DataFlux president and general manager. "Adding AddressDoctor's international address protocols and technology strengthens our content-based standardizations, which is a critical business asset in the global marketplace."

AddressDoctor offers technology that focuses specifically on correctness and completeness of postal addresses. Postal rules and address formats in all countries and territories of the world are taken into consideration. AddressDoctor draws from an extensive collection of postal reference databases with detailed street and locality listings.

"Address validation is a first step in securing accurate mailings and shipments and solid customer relations throughout the world," said Sven Schreiber, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and founder of Platon(R) Data Technology. "Working with DataFlux, we will provide customers with solutions that offer access to industry-leading data sources for consistent international address verification."

About DataFlux

DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions - consisting of data profiling Data profiling is a process whereby one examines the data available in an existing database and collects statistics and information about that data. The purpose of these statistics may be to:
  1. find out whether existing data can easily be used for other purposes
, data quality, data integration, data augmentation and data monitoring - allow companies to build a solid information foundation that can enhance the effectiveness of data-driven applications, including customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), enterprise resource planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 (ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ), data warehousing See data warehouse.

data warehousing - data warehouse
 and database marketing. To learn more about DataFlux, visit www.dataflux.com.

About Platon

Platon Data Technology GmbH, located in Maxdorf, Germany, is one of the world leaders for global data quality. The company serves more than 500 enterprise customers in more than 25 countries. Platon works on compiling a world wide postal reference database and offers powerful software, characterized by an innovative architecture. Platon recognized the trend towards web services very early and guarantees customer satisfaction, innovation and high product quality consistently. To learn more about Platon Data Technology, visit www.addressdoctor.com.

DataFlux and all other DataFlux Corporation LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. (R) indicates USA registration. Copyright (C) 2005 DataFlux Corporation LLC, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 19, 2005
Words:508
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