DataFlux Names 2003 Customer of the Year; Curt Baser from International Paper Honored at the Annual DataFlux Users Event.

Business Editors/High-Tech Writers

CARY, N.C.--(BUSINESS WIRE)--May 19, 2004

DataFlux Corporation, a leading provider of data management solutions that increase the consistency, accuracy and reliability of enterprise data assets, today named Curt Baser of International Paper as the DataFlux Customer of the Year for 2003. Baser received the award at the second annual DataFlux Users Event, a conference for DataFlux customers and partners held May 18-20 in Cary, N.C.

Baser received the award for his feedback on DataFlux technology solutions and for his suggestions and expertise to help the company investigate and enact product improvements. Baser serves as a data quality architect for International Paper, helping create processes and procedures to build high-quality data for enterprise-wide application implementations.

"An exciting development in the field of data quality is giving business analysts the tools and process framework to understand and correct problematic data," Baser said. "We have relied on DataFlux to provide data management solutions for our businesses, and I appreciate the opportunity to provide substantive feedback to DataFlux staff throughout the development cycle."

DataFlux technical support, professional services, and research and development groups nominate and select the DataFlux Customer of the Year. The award supports DataFlux's customer-driven philosophy by recognizing users who provide outstanding assistance in perfecting the company's solutions for improved data management.

"DataFlux has a long history of gathering and integrating customer feedback into new releases of its technology," said Tony Fisher, president and general manager of DataFlux. "With customers like Curt, however, we can take this a step further and allow our customers to help us shape the underlying processes and philosophies behind our core technology. Curt provided constructive ideas centered around best practices in data management, making him a natural choice for the DataFlux Customer of the Year."

About DataFlux

DataFlux offers complete, end-to-end data management solutions for organizations that want to realize more tangible, immediate value from their information assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps companies improve the consistency, accuracy and reliability of critical customer and business data. DataFlux solutions - consisting of data profiling, data quality, data integration and data augmentation - allow companies to build a solid information foundation that can enhance the effectiveness of data-driven applications, including customer relationship management (CRM), enterprise resource planning (ERP), data warehousing and database marketing. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation in the USA and other countries. (R) indicates USA registration. Copyright (C) 2004 DataFlux Corporation, Cary, NC, USA. All Rights Reserved. Other brand and product names are trademarks of their respective companies.