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DataFlux Named One of 2002'S Top 100 Organizations by DM Review Readers.


Business Editors, High Tech Writers

CARY, N.C.--(BUSINESS WIRE)--Dec. 3, 2002

2002 Readership survey confirms data quality technology

an important element for the intelligent enterprise

DataFlux Corporation, a SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System.  Company and leading provider of data management solutions, today announced that it has been named to the 2002 DM Review 100.

This award recognizes the top 100 business intelligence vendors as selected by the readers of DM Review. DataFlux provides a comprehensive data management solution and methodology, enabling businesses to make use of the valuable data they already have.

"The companies that make up the DM Review 100 are leaders in meeting the needs of the explosive business intelligence market. DataFlux's appearance on the list is a testament to the fact that more than 85 percent of survey respondents acknowledge the need for improved data management," said Ron Powell, publisher and editorial director of DM Review. "Data Management is considered a critical component for strategic projects such as BI, data warehousing See data warehouse.

data warehousing - data warehouse
 and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. . Largely, data management problems are acknowledged only indirectly and treated as a cost of doing business - avoided because of potentially bad public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most . Yet, the effectiveness of any enterprise-level application depends on the quality of the data in it and the ability to combine data from different sources."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Tony Fisher, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of DataFlux, "We are very pleased to receive this recognition from DM Review. It validates the importance of data quality amongst the readership. Our promise to our customers - and to our prospects - is to continuously develop leading technology that will help them get the most value out of their data so they can achieve a competitive edge."

"At DataFlux, we have developed sophisticated data management technology that any business unit within an organization can take advantage of. Data Management in the minds of IT professionals and business analysts is a continuous process to guarantee both the quality of incoming data, and its preparation for further intelligent transformation," Fisher added. "More and more, the value of CRM, supplier, and partner relationships relies on the effective management of data relationships."

About DataFlux Corporation

DataFlux is a North Carolina-based software company that provides leading edge data management technology for data profiling Data profiling is a process whereby one examines the data available in an existing database and collects statistics and information about that data. The purpose of these statistics may be to:
  1. find out whether existing data can easily be used for other purposes
, data quality, data integration, and data enhancement. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and reliability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing, business intelligence, e-commerce systems, data mining, customer information systems, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , marketing databases, customer/prospect profiling and list management. DataFlux is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of SAS Institute SAS Institute Inc., headquartered in Cary, North Carolina, USA, has been a major producer of software since it was founded in 1976 by Anthony Barr, James Goodnight, John Sall and Jane Helwig. , the market leader in providing business intelligence software and services that create true enterprise intelligence. For more on DataFlux, visit: www.dataflux.com.

DataFlux and all other DataFlux Corporation product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 3, 2002
Words:499
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