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DataFlux Introduces Its New Alliance Program; Initial alliance partners include The Center for Data Quality, Transitions II, and Britemoon.


Business Editors/Hi-Tech Writers

CARY, N.C.--(BUSINESS WIRE)--Nov. 5, 2001

DataFlux(TM) Corporation (www.dataflux.com), a SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System.  Company and leader in the development of data quality and data integration solutions, today announced the creation of the DataFlux Alliance Program (DAP).

The DAP is dedicated to establishing strategic relationships with partner companies to integrate the DataFlux suite of data quality and data integration management solutions into business intelligence applications.

DAP members leverage the technical excellence of DataFlux technology and gain competitive advantage by providing dfPower Studio (an end-user product) as a complementary product offering or by embedding Blue Fusion SDK (Software Developer's Kit) See developer's toolkit and Windows SDK.

SDK - Software Developers Kit (or "Software Development Kit").
 (a software developer kit) into their product offerings.

Tony Fisher, DataFlux President said, "We are excited about the DataFlux Alliance Program because it affords industry leaders and start-ups alike the ability to leverage our leading data quality and data integration technology. We will work closely with our alliance partners to meet the dynamic challenges of a data-intensive business climate."

The DAP consists of three types of partnerships: Development, Software, and Referral. Detailed information on the program and levels of membership can be found at http://www.dataflux.com/alliance.asp.

Initial DAP member companies include: The Center for Data Quality, a Reston, VA based data quality consulting company Noun 1. consulting company - a firm of experts providing professional advice to an organization for a fee
consulting firm

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
; Transitions II, Inc., a Mountain View, CA based marketing database development and analysis firm; and Britemoon, a Methuen, MA based provider of ASP-based email marketing software.

Bill Spruill, Business Relations Manager for DataFlux stated, "Our partners are companies that understand the data challenges that face most organizations today. We are committed to providing the technology, training, and support required for our partners to help customers significantly enhance their data quality and to streamline their data integration projects."

The DAP features comprehensive marketing, training and technical support for alliance members. For more information about the DataFlux Alliance Program, contact Bill Spruill at DataFlux via phone 877-846-3589 or email bill.spruill@dataflux.com. Additional information is available on the DataFlux website: www.dataflux.com

About DataFlux Corporation

DataFlux is a North Carolina-based software company that provides leading edge, award-winning technology for data cleansing See address cleansing and data hygiene. , data augmentation, data consolidation and conversion and data scrubbing (1) Making data more accurate and consistent; in other words, "cleaning it up". It refers to eliminating duplicate records, correcting misspellings and errors in names and addresses, ensuring consistent descriptions, punctuation, syntax and other content issues. .

The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing See data warehouse.

data warehousing - data warehouse
, e-commerce systems, data mining, customer information systems, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , marketing databases, customer/prospect profiling and list management.

Some of the companies currently using DataFlux solutions include Bank of America
See also:  and


Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
, US Patent and Trademark Office, Wells Fargo Wells Fargo

armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147]

See : Protectiveness


Wells Fargo

company that handled express service to western states; often robbed. [Am. Hist.
, and Microsoft. DataFlux is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of SAS Institute, the leader in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. For more on DataFlux, visit: http://www.dataflux.com.

DataFlux, dfPower and Blue Fusion are trademarks or registered trademarks of DataFlux Corporation, a SAS Institute company. All other product and company names mentioned herein are trademarks or service marks of their respective holders.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 5, 2001
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