DataFlux Featured in Raab Associates Study on Customer Matching Systems.Business Editors/Hi-Tech Writers CARY, N.C.--(BUSINESS WIRE)--Jan. 7, 2002 Study highlights DataFlux's unique approach to data matching which significantly reduces processing time and costs DataFlux Corporation (www.dataflux.com), a SAS (1) (SAS Institute Inc., Cary, NC, www.sas.com) A software company that specializes in data warehousing and decision support software based on the SAS System. Founded in 1976, SAS is one of the world's largest privately held software companies. See SAS System. Company and leader in the development of data quality and data integration solutions, today announced that it has been featured in the recently released guide by Raab Associates, Chappaqua, NY entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Raab Associates Study on Customer Matching Systems." The guide was designed to help companies faced with the confusing task of selecting software to match customer records from different systems. With the surges of customer information now being collected from multiple sources, organizations are facing an even greater need to manage their data in terms of matching, standardizing and integrating records, to reduce costs and increase the accuracy of data-driven initiatives and reporting. The new guide was officially released on December 2, 2001 and provides detailed data on major customer matching software products. The entry for each product provides specific information on technology, data preparation, matching functions, pricing and vendor background. In all, readers are presented with 40 points of comparison to help select the system that best meets their needs. In addition to vendor entries, the new Guide includes extensive background information on the types of matching software, system functions, technical issues, and the system selection process. This enables readers to complete their selection projects accurately and efficiently, even if they lack previous experience with matching systems. "Customer matching systems seem similar, but in fact they differ greatly in their range of functions, speed, accuracy and pricing," said David M. Raab, Partner of Raab Associates. "This Guide will save readers weeks of research by assembling critical information in an easily accessible format and guiding them through the selection process itself." Raab continued, "DataFlux's approach is unique in that it does not directly compare individual records to find matches. Instead, the system generates a match code for each record, which can significantly reduce processing time and cost where files are very large or data changes often. DataFlux's match code technique is unusually sophisticated, allowing users to specify which elements to compare and the degree of similarity required for each element." Tony Fisher, president of DataFlux said, "We are pleased to be featured in this important guide on customer matching solutions. DataFlux pioneered the development of products that were easy to use, fast, flexible and affordable without sacrificing sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. and robustness of the technology. Raab Associates has created a comprehensive summarization of the various options that companies have in the selection of a customer matching solution." About Raab Associates Raab Associates is an independent consultancy specializing in the evaluation and selection of marketing technology. The Customer Matching Guide joins The Raab Associates Guide to Customer Management Systems, which since its original edition in 1994 has become the most trusted, comprehensive source of information for buyers of campaign management and analytical marketing systems. The Raab Associates Guide to Customer Matching Systems is priced at $495 for a printed copy and $595 for an electronic edition. It is available immediately from Raab Associates at www.raabassociates.com. About DataFlux Corporation DataFlux is a North Carolina-based software company that provides leading edge, award-winning technology for data cleansing See address cleansing and data hygiene. , data augmentation AUGMENTATION, old English law. The name of a court erected by Henry VIII., which was invested with the power of determining suits and controversies relating to monasteries and abbey lands. , data consolidation and conversion, data scrubbing (1) Making data more accurate and consistent; in other words, "cleaning it up". It refers to eliminating duplicate records, correcting misspellings and errors in names and addresses, ensuring consistent descriptions, punctuation, syntax and other content issues. and data integration. The versatile DataFlux products are designed to significantly improve the accuracy, consistency and usability of an organization's critical data, enhancing the effectiveness of data-driven applications and initiatives such as data warehousing See data warehouse. data warehousing - data warehouse , e-commerce systems, data mining, customer information systems, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , marketing databases, customer/prospect profiling and list management. Some of the companies currently using DataFlux solutions include Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , US Patent and Trademark Office, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , and Microsoft. DataFlux is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of SAS Institute SAS Institute Inc., headquartered in Cary, North Carolina, USA, has been a major producer of software since it was founded in 1976 by Anthony Barr, James Goodnight, John Sall and Jane Helwig. , the leader in decision support and data warehousing, providing integrated enterprise information-delivery solutions and e-business solutions. For more on DataFlux, visit: http://www.dataflux.com. DataFlux, dfPower and Blue Fusion are trademarks or registered trademarks of DataFlux Corporation, a SAS Institute company. All other product and company names mentioned herein are trademarks or service marks of their respective holders. |
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