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DataBase Associates Changes its Name to Intelligent Business Strategies.


Business Editors, High-Tech Writers

ASHLAND, Ore.--(BUSINESS WIRE)--Oct. 7, 2002

Leading IT Research and Consulting Firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 Changes Its Name to More

Closely Reflect the Company's Services Offerings in the Areas of

Business Intelligence and Enterprise Business Integration

DataBase Associates, Inc., a leading information technology research and consulting firm, announced today that effective immediately it has changed its name to Intelligent Business Strategies to better reflect the company's services.

Intelligent Business Strategies is headed by Founder and President Colin White Colin White may refer to:
  • Colin White (ice hockey), professional hockey player
  • Colin White (historian), British naval historian, particularly of Horatio Nelson, 1st Viscount Nelson
, a leading authority on the subjects of business intelligence, enterprise business integration, and real-time business processing. Along with Mike Ferguson, who serves as Managing Director of Intelligent Business Strategies Limited in the United Kingdom, Intelligent Business Strategies has more than 50 years experience in the information technology (IT) field. The company consults for Global 2000 companies, IT vendors, and venture capitalists Venture Capitalist

An investor who provides capital to either start-up ventures or support small companies who wish to expand but do not have access to public funding.

Notes:
Venture capitalists usually expect higher returns for the additional risks taken.
, as well as government agencies, and is also well known for its role in leading information technology conferences.

White, with over 32 years of IT experience, is well respected for his in-depth knowledge of leading-edge technologies and how they can be integrated into an enterprise infrastructure for building and supporting the Intelligent Business. He is currently conference chair for DCI's Corporate and e-Business Portals Conference, a Top Advisor on DCI's Portal Community, and is on the advisory board for The Data Warehouse Institute's Business Intelligence Summit. White has co-authored several books, and has written many articles on business intelligence, portals, database and Web technology for leading IT trade journals. He writes a regular column for DM Review entitled "Intelligent Business Strategies" and writes regular reviews and articles for Intelligent Enterprise. Prior to becoming an analyst and consultant he worked for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  and Amdahl Corporation (company) Amdahl Corporation - A US computer manufacturer. Amdahl is a major supplier of large mainframes, UNIX and Open Systems software and servers, data storage subsystems, data communications products, applications development software, and a variety of educational and  as a database specialist.

Ferguson, who heads up Intelligent Business Strategies' European operations, specializes in business intelligence, enterprise portals See corporate portal. , and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  and supply chain intelligent business solutions in his role of consultant and analyst. He is also a Top Advisor on DCI's Portal Community. With over 21 years of IT experience, Ferguson has consulted and spoken at events all over the world. Prior to joining DataBase Associates, Ferguson was a principal and co-founder of Codd and Date UK and a chief architect at NCR (NCR Corporation, Dayton, OH, www.ncr.com) A technology company specializing in financial terminal transactions, retail systems and data warehousing. Until the late 1990s, NCR was heavily invested in the hardware side of the industry, known worldwide as a major manufacturer of computers  on the Teradata DBMS (DataBase Management System) Software that controls the organization, storage, retrieval, security and integrity of data in a database. It accepts requests from the application and instructs the operating system to transfer the appropriate data. .

"Successful companies are those that can absorb new information technologies and use them effectively in their businesses," White said. "But faced with so many new technology developments, IT and business users are having trouble keeping up. Our goal is help organizations understand and exploit new developments in business intelligence and enterprise business integration. We help effectively combine these technologies to help create the intelligent business."

Building the Intelligent Business

Business intelligence and data warehousing See data warehouse.

data warehousing - data warehouse
 systems were once considered "nice to have," but they are now so essential to business success that many companies cannot manage their business effectively without them. These systems are no longer standalone and separate from operational processing -- they are becoming more and more integrated into the overall business process. This integration allows business intelligence to be used not only for strategic and tactical planning, but also for actively driving day-to-day business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  and decisions. To support operational decision making, the business intelligence system must provide easy-to-use and self-service business analytics applications that enable real-time decision-making. The business intelligence system must also be able to work in conjunction with enterprise business integration technologies such as business process management, enterprise portals, and application and data integration software. Combined together these technologies enable an organization to become an intelligent business, rather than just a business with a business intelligence and data warehousing system.

About Intelligent Business Strategies

Intelligent Business Strategies (formerly DataBase Associates) was founded in 1985 by Colin White and is headquartered in Ashland, Oregon Ashland is a city in Jackson County, Oregon, near Interstate 5 and the California border, and located in the south end of the Rogue Valley. It was named after Ashland County, Ohio, point of origin of Abel Helman and other founders, and secondarily for Ashland, Kentucky, where other . Intelligent Business Strategies provides research and consulting services to Global 2000 companies, IT vendors, venture capitalists, as well as government agencies. For more information, visit the company's Web site at www.intelligentbusiness.biz.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 7, 2002
Words:653
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